Growth Lead

About Packt

Packt is a leading publisher of technical learning content with the ability to publish books on new and emerging tech faster than any other publisher in the world. We believe that software has a deep impact on the world, and that software runs on knowledge. Our mission is to increase the shared value of deep tech knowledge. We are tech content engineers and we work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, see

Overvie

wAs Growth Lead for the Cybersecurity portfolio, your primary objective will be driving product growth and visibility within cybersecurity communities through developer relations (DevRel) marketing and targeted direct marketing initiatives. Reporting directly to the Cybersecurity Portfolio Director, youll leverage strategic outreach to secure product visibility, endorsements, and drive measurable user acquisition and engagement

.What youll d

oResponsibilities & Expected Outcomes

• Community Outreach & Relationship Building: Engage actively with cybersecurity communities, forums, and influencers to increase awareness, trust, and credibility of our cybersecurity books and resources. Expected outcome: Demonstrable growth in community presence and interactions
• .Amazon Reviews & Ratings: Initiate and manage campaigns to secure consistent, positive Amazon reviews and ratings from influential cybersecurity professionals and users. Expected outcome: Increased product ratings, leading to improved Amazon discoverability and sales
• .Expert Endorsements: Cultivate relationships with cybersecurity influencers and experts to secure authoritative endorsements. Expected outcome: Regular flow of testimonials and endorsements used effectively in marketing materials
• .Email Marketing & List Growth: Execute email marketing campaigns targeted at cybersecurity audiences to drive user engagement and direct sales. Expected outcome: Steady growth in subscriber list size and measurable improvement in campaign-driven conversions
• .Website Conversion Optimization: Monitor, analyze, and optimize landing pages and product pages specific to cybersecurity to maximize visitor conversion rates. Expected outcome: Increased conversion rates from site visitors to customers

.Team Structure

• Reports directly to the Cybersecurity Portfolio Director
• .Collaborates closely with product management functions and content teams

• Proven track record (3+ years) in growth or devrel marketing, ideally within cybersecurity or tech publishing
• .Expertise in influencer outreach, Amazon marketing strategies, and community engagement
• .Strong analytical skills with experience optimizing email campaigns and onsite conversion
• .Exceptional communication and relationship-building skills, particularly within technical communities

.
The Growth Lead role offers significant autonomy to directly influence the growth trajectory of our cybersecurity vertical through strategic outreach and precise marketing executio

n.
Why work at Pac

ktWe recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full team members experience. We aim to create a positive working environment that supports personal and collective development where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our custome

rs.We try to achieve this

• by:Ensuring a positive working environment for all team members, supportive of flexible and remote wo
• rk.Supporting individual development through growth opportunities and internal mobili
• ty.Encouraging social collaboration within teams and communities and knowledge-shari
• ng.Fostering a culture that supports a healthy work-life balan

ce.We seek to achieve this

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  by:Providing a broad range of benefits and initiativ
• es.Advocating a healthy lifestyle where wellbeing is seen as an essential responsibili
• ty.Celebrating success stories and encouraging peer-to-peer recogniti
• on.Fostering a culture of self-developme
• nt.Providing a work environment where the best idea wins, and challenge is encourag

ed.
Bene

fitsYou will also have access to a range of flexible benefits that are designed to help you make the most of your time with

• us.Bonus sc
• heme25 days holiday (plus bank holid
• ays)Flexible hours: choose how, when and where you

work
Salary- 80K -120K Gross pay per month (skills and/or experience depe

ndent)
Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job li