ParallelDots - Director - Marketing

About ParallelDots :
ParallelDots builds AI-powered image recognition and retail execution technology that helps the world's largest CPG and FMCG brands turn what's happening on the shelf into measurable action. Operating across 40+ countries, we are recognized as a mature, high-accuracy player in some of the most technically demanding retail markets in the world.
Our customers are global leaders in FMCG, AlcoBev, and Confectionery. Our edge isn't just recognition accuracy - it's helping commercial teams act on shelf reality to drive availability, compliance, and growth. We're now looking for a marketing leader to tell that story at scale and build the engine that converts category leadership into pipeline and revenue.
The Role :
We're hiring a Director of Marketing to own and scale ParallelDots' global marketing function. You'll set the strategy and run the execution across demand generation, product marketing, brand, and thought leadership - building a marketing engine that sells a technical product to senior commercial and revenue leaders at enterprise CPG companies.
This is a builder's role for someone who has done this before: you've owned marketing at a B2B SaaS company, you know how to generate pipeline that sales can close, and you can make a sophisticated product legible to a business buyer.
What You'll Do :
- Own the strategy : Define and run ParallelDots' global marketing strategy across the full funnel - from awareness to pipeline to revenue contribution.
- Drive demand : Build and lead demand generation and account-based marketing (ABM) programs targeting enterprise CPG, FMCG, AlcoBev, and Confectionery accounts.
- Lead product marketing : Own positioning, messaging, and sales enablement; translate a technically deep product into a clear value narrative for commercial, revenue, and category leaders (CROs, CCOs, CGOs).
- Build the brand : Establish ParallelDots as the category authority on retail execution through high-quality thought leadership, content, webinars, and events across our markets.
- Align with revenue : Partner tightly with Sales and Growth on shared pipeline and revenue targets, service-level expectations, and feedback loops.
- Run on data : Own marketing analytics, attribution, and reporting; make budget and channel decisions grounded in performance.
- Build the team : Hire, mentor, and scale a high-performing marketing team and manage external agencies and partners.
- Operate globally : Steward the brand and adapt go-to-market across 40+ markets.
What You Bring :
Required :
- You have been the Head of Marketing - VP, Director, or CMO-level - at a B2B SaaS company that sells into enterprises. This is a non-negotiable requirement.
- 10+ years in B2B marketing, including 4+ years in a senior marketing leadership role.
- A proven track record of building demand generation and pipeline that the sales team converts into revenue.
- Hands-on experience with enterprise ABM and long, multi-stakeholder sales cycles.
- Strong product marketing skills - you can take a complex, technical product and make it compelling to a non-technical business buyer.
- Experience building, leading, and scaling marketing teams.
- A data-driven operator fluent in marketing analytics, attribution, and budget ownership.
Bonus points :
- Experience marketing AI, computer vision, data, or analytics products.
- Domain exposure to retail technology, CPG, or FMCG.
- Experience running marketing across multiple regions or globally.
- A track record of selling to commercial and revenue leaders (CROs, CCOs, CGOs).
Why ParallelDots :
- Category-defining work: Help shape the narrative for an entire category - retail execution - not just a product.
- Global scale, real customers: Sell to the world's biggest CPG and FMCG brands across 40+ countries.
- Ownership: Own the marketing function end to end, with the mandate and the support to build it.
- Impact: Your work directly drives pipeline, revenue, and the company's position as the high-accuracy leader in the hardest markets.