Paytm Money - Manager/Senior Manager - Content & Communication

Content and Communication Manager - Paytm Money.
Designation : Manager / Senior Manager.
Location: Bengaluru / Noida.
Compensation: Competitive, aligned with experience.
Role Overview:
- We are looking for a Content and Communication Manager who can make investing simple, relatable, and inspiring for millions of Indian consumers.
- This role blends storytelling, consumer engagement, and performance-driven content strategy to help users discover, understand, and act on their financial goals with Paytm Money.
- You will lead the entire content and communication ecosystem across brand campaigns, app journeys, SEO-led discovery, and lifecycle marketing.
- As a player coach, you will be hands-on with writing, ideation, and strategy while mentoring a high-performing team.
What You'll Do:
- Lead the Consumer Communication Charter.
- Build a unified communication strategy that drives trust, clarity, and aspiration among retail investors.
- Translate business goals into user-focused narratives and campaigns that improve awareness, education, activation, and retention.
- Define and maintain Paytm Money's brand voice that is conversational, confident, and empowering across all channels.
- Partner with Product, Growth, Design, and Brand teams to ensure seamless and contextual communication at every touchpoint.

- Create Content That Converts and Educates.
- Develop content that simplifies investing across Mutual Funds, Equity, Gold, and MTF, helping users take confident actions.
- Build multi-format content including in-app messages, blogs, videos, notifications, and newsletters.
- Launch creative campaigns and content series that drive engagement and strengthen brand love.
- Balance creativity and performance to ensure every communication drives awareness, activation, or retention.
- Drive SEO-Led Content Growth.
- Build and lead Paytm Money's SEO strategy to increase organic visibility and reach high-intent users.
- Create keyword-driven content calendars aligned with product launches and investor trends.
- Collaborate with tech and marketing teams to ensure all content is optimized for discovery and performance.
- Monitor and improve rankings, traffic, and conversion from organic channels.
- Use SEO insights to guide overall content direction and planning.
- Strengthen Lifecycle Communication and Retention.
- Lead CRM and lifecycle communication across email, WhatsApp, push, and in-app channels.
- Create personalized, behavior-based journeys that improve retention and reactivation.
- Use storytelling and education to drive deeper engagement and long-term trust.
- Manage, Mentor, and Collaborate.
- Manage a team of writers and communication specialists while remaining hands-on for key projects.
- Collaborate with agencies, SEO experts, and internal design teams to ensure consistency and quality.
- Build a culture of creativity, accountability, and measurable outcomes.
- Measure, Learn, and Optimize.
- Define KPIs for each initiative including engagement, CTR, retention uplift, organic reach, and conversion.
- Analyze data to refine messaging, tone, and channel strategy.
- Build performance dashboards to ensure clarity and visibility on results.
Who You Are:
- 6 to 12 years of experience in consumer communication, content marketing, or brand strategy, preferably in fintech, BFSI, or consumer internet.
- A storyteller who can turn insights into narratives that connect emotionally and drive measurable results.
- Proven experience in SEO-led content growth including keyword planning, analytics, and blog optimization.
- Excellent writing and editing skills with strong command over English and brand tone.
- Experience managing a small team or external partners while contributing individually.
- Familiar with CRM and SEO tools such as CleverTap, MoEngage, Ahrefs, SEMrush, and Google Analytics.
- Curious, analytical, and deeply focused on the consumer journey.