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Job Description
You will design and run highly personalized email and WhatsApp-based programs (1:1, 1:few, 1:many) and orchestrate touchpoints with Sales, Content, and Community to drive engagement, pipeline, and revenue
- Build ABM strategy and tiering (ICP definition, account selection, segmentation, personas, buying committees)
- Design and deploy personalized email and WhatsApp cadences across 1:1, 1:few, and 1:many plays
- Create founder/investor-specific narratives, value props, and assets mapped to lifecycle stages
- Orchestrate campaigns with Sales/SDRs and Marketing (content, events, webinars, communities) for unified journeys
- Operationalize account intelligence: intent signals, technographics, firmographics, and stakeholder mapping
- Implement lead/account scoring, routing, and SLA alignment with Sales for speed-to-lead and follow-up quality
- Set up tracking and dashboards for account engagement, pipeline influence, SQLs, conversion, ROI, CAC
- Run A/B tests on subject lines, copy, CTAs, send times, and WhatsApp templates; iterate rapidly
- Provide regular insights to Leadership and Sales on account health, gaps, and next-best-actions
- 3 5 years in ABM/Demand Gen for B2B/SaaS/fintech; proven 1:1 and 1:few ABM execution
- Hands-on expertise building complex email and WhatsApp journeys end-to-end (strategy ops reporting)
- Strong CRM and Marketing Automation skills (Salesforce + Netcore or similar), list hygiene, and data integrity
- Proficient with intent data, account insights, and stakeholder mapping; strong copywriting for email/WhatsApp
- Analytics-first: setup of tracking, dashboards, and reporting on MQL SQL Revenue with clear ROI
- Excellent cross-functional collaboration; comfortable in fast-paced, target-driven environments
Looking to get Placed? Try our Placement Guarantee Plan
- Understanding of SEO/content helpful for amplification with Marketing, but core focus is ABM orchestration
- A positive, get-things-done workplace
- A dynamic, constantly evolving space (change is par for the course important you are comfortable with this)
- An inclusive environment that ensures we listen to a diverse range of voices when making decisions
- Ability to learn cutting edge concepts and innovation in an agile start-up environment with a global scale
- Access to 5000+ training courses accessible anytime/anywhere to support your growth and development (Corporate with top learning partners like Harvard, Coursera, Udacity)
Skills
SalesAgileData IntegritySEOFinancial ServicesAnalyticsCRMSalesforceCopywritingMarketingSeoIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
PayU is a leading financial services provider in the global online payment industry, facilitating seamless transactions for businesses and consumers alike. Known for its robust payment solutions that cater to a wide range of sectors including e-commerce, travel, and retail, PayU combines advanced technology with deep market insights to offer secure, efficient, and user-friendly payment processes. PayU Careers provide an exciting platform for professionals seeking to excel in the fintech space, offering a dynamic and inclusive environment where innovation and customer satisfaction drive success. Employees at PayU are encouraged to develop their skills, think creatively, and contribute to the company’s mission of creating a fast, simple, and secure payment ecosystem for millions of users worldwide. Working at PayU means being at the forefront of financial technology, shaping the future of digital payments in a rapidly evolving global market.
Important dates & deadlines?
Application Deadline
29 Apr 26, 04:27 PM IST
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