Shaadi.com - Manager - Performance Marketing - App Download

The Role
People Group is looking for a hands-on Performance Marketing Manager to drive app growth at scale. This isn't a role for a strategist who wants to delegate; we need a practitioner who knows how to turn media budgets into high quality app installs, engaged users, and measurable ROI. At Shaadi.com, we operate at a scale where small optimizations lead to significant business impact. If you think in terms of funnels, cohorts, and unit economics rather than just clicks and impressions, you will thrive in this environment.
Responsibilities
- Lead the end to end execution of app download and AppsFlyer campaigns.
- Directly manage and optimize large scale campaigns across Google Ads (UAC / AdWords) and Meta Ads (Facebook and Instagram).
- Drive efficient user acquisition with a heavy focus on retargeting and re-engagement to improve down funnel conversions.

- Take full ownership of key performance metrics including CPI, CAC, ROAS, LTV, and overall funnel efficiency.
- Execute a rigorous A/B testing framework for creatives, ad copy, and audience targeting to constantly lower costs and improve quality.
- Utilize attribution and analytics tools to provide deep dive insights into campaign performance.
- Maintain high accountability for sizable budgets, scaling winning strategies and cutting under-performing spends quickly.
What You Bring
- 3 to 6 years of hands-on experience in performance marketing, specifically within the app ecosystem.
- Deep technical expertise in Google AdWords/UAC and Meta Ads dashboards.
- A data driven mindset with the ability to translate complex datasets into actionable growth strategies.
- Experience in high ownership environments where you are expected to move fast and deliver results with minimal supervision.
Must Have Technical Skills and Experience
- Proficiency with attribution and analytics platforms such as AppsFlyer, Firebase, GA, and Mixpanel.
- Previous exposure to ASO, retargeting strategies, or app led business models.
- A background in consumer internet, D2C, or marketplaces where user intent is a key driver.
The Bottom Line
We are looking for someone who gets excited by performance metrics rather than vanity numbers. If you are ready to own a significant piece of the growth engine for one of India's most iconic consumer brands, we want to talk to you.