Shaadi.com - Manager - SEO Growth

Help Millions Find Their Match - Starting with Finding Us.
At Shaadi.com, organic isn't a channel. It's how people discover love.
We're looking for a SEO Growth leader who can make sure that when someone searches for companionship, commitment, or a life partner - we show up first, strongest, and smartest.
Role Summary
Organic is not a channel. It's discovery, trust, and revenue.
We're looking for a hands-on Organic Growth leader to own Search, App Store, and AI discoverability end-to-end - driving traffic, installs, registrations, and measurable revenue impact.
This role blends SEO + ASO + AI visibility + CRO + Authority building into one unified growth engine.
What You'll Own
1. Organic Growth Strategy (Web + App)
- Build and execute the organic roadmap across web and app.
- Translate search intent into high-conversion landing ecosystems.
- Identify cultural and relationship trends - convert into ranking opportunities.

- Drive traffic that converts, not vanity metrics.
2. Technical SEO Excellence
- Crawlability, indexation, schema, Core Web Vitals.
- Scalable content architecture built on intent clusters.
- Dominate high-intent matchmaking and relationship keywords.
3. Authority & Digital PR
- Strengthen domain authority through strategic backlinks and PR.
- Manage agencies with performance-driven KPIs.
- Align brand narrative with discoverability.
4. App Store Optimization (ASO)
- Own metadata, keyword strategy, creatives, and experiments.
- Improve install - registration conversion rates.
- Build a predictable organic acquisition engine.
5. AI Discoverability & ORM
- Improve presence across AI answer engines (ChatGPT, Gemini, AI Overviews).
- Shape how AI platforms reference and recommend the brand.
- Lead ORM across search and AI surfaces.
6. Experimentation & Analytics
- Run structured CRO experiments (CTR, funnel, conversion).
- Track: Traffic, Rankings, Authority, AI Visibility, Revenue impact.
- Build dashboards using GA4, GSC, App Store Connect, Play Console
What We're Looking Fors
- 3-10 years in SEO / Organic Growth with strong ownership.
- Proven record of scaling organic traffic tied to revenue.
- Deep technical SEO expertise.
- Hands-on ASO experience with measurable results.