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Job Description
This role will support the creation, set-up and ongoing management of the digital asset management operation for PBNA. Support the new Asset Management capability within the Marketing PBNA team. The role will support the set-up, ongoing management and optimization of the Digital Asset Management operation - providing this Marketing service to PBNA and their creative agencies. This role will interface with Category, Finance teams as well as external partners (Global agencies and platforms).
Responsibilities
- Support operational set-up and implementation of the Digital Asset Management system within PepsiCo, partnering with and delivering this service to PBNA team
- Define taxonomy hierarchies, naming conventions and cataloging, tagging and archiving of digital assets, ensure consistency with global solutions
- Partner with IT and Marketing to ensure full system integration and workability
- Support embedding Asset Management within PBNA, developing user manuals and training programs to build knowledge, educate and drive adoption, whilst advocating across marketing teams and external partners/agencies, to streamline and govern the management and optimization of digital assets
- Partner with PepsiCo marketing teams, agencies and third parties to build seamless process for acquiring, tagging, cataloging and managing all digital content
- Onboard PBNA marketing team and their agency partner to the platform, define relevant user permissions, train new users, introduce new platform functionalities to existing users
- Develop reports to monitor and track number of requests, usage stats etc. and build robust assessments on productivity gains, business benefits and success metrics delivered as a result of Digital Asset Management solution
- Produce quarterly digital reviews with PBNA teams across key success metrics
- Continually identify opportunities to optimize process, implementation, delivery and system functionality, to future-proof and maintain a leading-edge capability
Looking to get Placed? Try our Placement Guarantee Plan
- 4+ years of experience in Digital Asset Management Administration experience in two or more platforms
- Working with US Stakeholders
- Understanding of Marketing concepts is an added advantage
- Experience working within a brand environment, with collaboration with agencies and marketers
- Bachelor’s degree
- Excellent communication skills and proficiency in English
Skills
OptimizationMarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
PepsiCo is a global leader in the food and beverage industry, offering a diverse portfolio of brands that include Pepsi, Lay's, Gatorade, Quaker, and Tropicana. With operations in more than 200 countries and territories around the world, PepsiCo is committed to creating more smiles with every sip and every bite. PepsiCo careers provide a vibrant, inclusive, and dynamic environment that encourages innovation, sustainability, and community engagement. Employees at PepsiCo have the opportunity to grow professionally and personally, contributing to the company’s mission of delivering top-tier financial performance while creating sustainable growth and shareholder value. PepsiCo careers offer pathways across various disciplines, from marketing and sales to research and development, fostering a culture of collaboration and excellence.
Important dates & deadlines?
Application Deadline
10 May 25, 01:37 PM IST
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Associate Manager - Marketing
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