Job Description
Consumer Insights Associate Analyst is a key insights partner role to the EU sector. This role supports the Brand & creative capability analysis run across Europe to identify growth opportunities for the PepsiCo EU business.
This role will be part of the sector team and will be required to work with BU teams to deliver quality analysis on inhouse Brand & Creative capabilities tools that will involve end to end project management , report storytelling and actionable recommendations - provide objective & expert perspective (so what, why and what to do synthesis) to Insights teams across Europe.
Responsibilities
Become the expert on the Creative/Innovation (Ada) and Brand equity Tracking (BBE - Kantar MDS) tools - methodology/interpretation and answer BU questions and provide analytical support as needed.
Presenting the reports to key stakeholders in the insights / cross-functional teams and business leaders as in when needed.
Winning stakeholder trust by understanding business context and being a strategic partner to stakeholders in the long run.
Qualifications
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5+ years experience with prior experience in Brand equity tracking, Creative and Innovation testing.
Strong quantitative research methodology knowledge, experience with actionable business recommendations based on learnings/synthesis of data
Excellent analytical, communication and project management skills.
Highly fluent in English - spoken and written.
Ability to lead projects, create & deliver presentations and address complex business questions independently.
Skills
Project ManagementStorytellingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
PepsiCo is a global leader in the food and beverage industry, offering a diverse portfolio of brands that include Pepsi, Lay's, Gatorade, Quaker, and Tropicana. With operations in more than 200 countries and territories around the world, PepsiCo is committed to creating more smiles with every sip and every bite. PepsiCo careers provide a vibrant, inclusive, and dynamic environment that encourages innovation, sustainability, and community engagement. Employees at PepsiCo have the opportunity to grow professionally and personally, contributing to the company’s mission of delivering top-tier financial performance while creating sustainable growth and shareholder value. PepsiCo careers offer pathways across various disciplines, from marketing and sales to research and development, fostering a culture of collaboration and excellence.
Important dates & deadlines?
Application Deadline
22 Jul 26, 05:53 PM IST
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Consumer Insights Assoc Analyst
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