Consumer Insights Sr Analyst

Responsibilities:
Main purpose:

Independently lead Insights for our Beverage Brands (7Up, Slice, Tropicana) as well as Area Countries of Bangladesh, Srilanka and Nepal.

Key skills –

Branding and Communication understanding, Insight mining, Data synthesis, Ability to work with both qualitative (unstructured) and quantitative (structured) larger data sets to answer key business questions; Good at Excel, presentations and knowledge of any analytical data sets apart from frameworks for analysis

Key responsibilities –

Lead interactions with ExCom, Category leads and Global Insights and Category Stakeholder as well as external partners to manage all Insights questions towards formulating a winning business plan for India Region X Beverages. Will need to also interact with Global beverage Insights team on global work on these brands and be able to independently share India/ Area country dy

Skills & Competencies:

• Strong analytical skills and a proven track record in understanding consumer insights and business insights.


• Experience of leading and driving multiple complex projects spanning different business and disciplines with a sharp customer-focus.



• Sound problem identification, judgment, resolution and decision-making skills often in ambiguous situations.


• Good understanding of the new methodology and the digital space


• Managerial experience and demonstrated effectiveness and interest in leading, coordinating and developing colleagues from across a variety of disciplines in a complex organization.


• High level of integrity, ownership and accountability


• Ability to drive change and challenge the status quo.

"#Locations : Gurgaon, India " Qualifications:
Years of Experience :

7 + year. Ideally with 3-5 years in Client Side (FMCG, ECom, Consumer Durables)

• Should have handled the following
  

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  • Brand Track – Continuous and Dipstick
  
  
  • Advertising Pre Testing – LINK
  
  
  • Qualitative Researches
  
  
  
  


• Ideal but not a must have handled
  
  
  
  • Nielsen Retail Audit
  
  
  • Kantar World Panel
  
  
  • Market Mix Modelling