Marketing Manager

About PharmEasy:

Join PharmEasy, a leader in Indias health tech landscape, on our mission to make healthcare

accessible and affordable. We are innovating in the delivery of medicines, diagnostics, and

wellness products.

Job Summary:

As the marketing manager, you will lead and implement strategies to enhance online sales,

customer acquisition, and business growth across our app and web platforms.

Key Responsibilities:

? Own the Customer Acquisition Charter: Achieve targets for GMV and new user

? Design and Implement Marketing Campaigns: Coordinate campaigns across channels

for maximum reach and impact.

? Manage CRM Strategies: Develop personalized CRM journeys (push, WhatsApp, SMS,

email, RCS).

? Oversee Discounting Strategies and Sale Events: Strategize discounting and execute

large-scale sales events.

? Lead Brand Building: Take charge of brand campaigns across ATL, BTL and digital

channels.

? Enhancements for App + Web: Proactively come up with data-backed improvements for

better customer acquisition and experience.

Must-Haves:

? 4-5 years of experience in a similar role, ideally from the ecommerce marketplace

vertical

? Proven ability to manage a revenue of at least 5-10 Crore per month.

? Strong data analytics skills, should be able to effectively pick out insights, learnings and

concerns from datasets.

? Proficiency in using tools like CleverTap and Google Analytics.

? Good interpersonal skills & confidence to lead discussions with stakeholders at all levels

Good to Haves:

? Background in the healthcare or pharmaceutical industry.

? Degree in Business / Marketing.

? Interest / inclination towards brand building / effective communication with customers.