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Job Description
The role:
Own paid growth, lead generation, and the measurement backbone. You will set strategy, run execution across channels, and own outcomes end to end from spend to qualified pipeline working closely with sales, product, and tech.
What you'll own:
- Paid growth: Google, Meta, LinkedIn, and programmatic strategy, budgets, bidding, and creative experimentation against CAC and CPL
- Lead generation: B2B funnel from demand to MQL to SQL capture, scoring, nurture, routing, and ABM for priority segments
- Analytics & attribution: dashboards, funnel and cohort reporting, and a measurement framework tying spend to pipeline and revenue
- Cross-functional partnership: pipeline targets with sales, activation experiments with product, and data pipelines with tech
- Agency & martech: own agency partnerships, vendor selection, and stack ROI
What you bring:
- 5+ years in performance marketing and analytics with a clear lead-gen track record
- Hands-on at scale across Google, Meta, LinkedIn, and programmatic
- Strong on GA4, SQL, BI tools (Looker/Tableau/Power BI), and attribution platforms
- Proven cross-functional experience across sales, product, and tech
- Fluent in the B2B funnel (MQL - SQL - pipeline - revenue) and CRM workflows (HubSpot/Salesforce)
- Comfortable with martech, CDPs, event tracking, and server-side tagging
Good to have:
- B2B SaaS or fintech background
- Paid pipeline experience in high-growth or enterprise GTM
- Exposure to lifecycle and PLG motions
- International campaigns across UAE, Singapore, US, or Southeast Asia
If owning paid growth and the analytics behind it sounds like your kind of role, we'd love to talk.
Skills
MarketingMarketing AnalyticsLead GenerationWeb AnalyticsHubspotMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Pine Labs offers a merchant platform that includes technology and financial solutions for merchants to help them in increasing their revenue, reducing the cost and complexity of running business, and managing the risks involved. The company connects financial institutions and consumer brands to empower merchants to deliver value to their retail customers. Pine Labs and its technology platform power offline and online last-mile retail transactions, provide customer insights to merchants for targeted sales and offer risk-managed financial solutions for merchants’ business growth. Today, over 1,00,000 merchants in India and several other Asian countries, use Pine Labs’ platform and solutions to run accessible, affordable, speedy and risk-managed last-mile retail operations. Pine Labs’ solutions are used by merchants from diverse sectors - electronics, food & beverage, fashion, pharmacy, telecom and airlines. The company’s cloud-based platform powers over 3,30,000 point-of-sale terminals. Over 550 million digital transactions are processed over Pine Labs’ platforms every year, helping more than 100 million retail customers. The company has presence in 3700 cities and towns across India and Malaysia. 15 major banks, seven financial services institutions and over 100 brands are currently a part of the Pine Labs’ platform. Its investors include Sequoia Capital, PayPal, Temasek, Actis Capital and Altimeter Capital.
Important dates & deadlines?
Application Deadline
09 Oct 26, 03:58 PM IST
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Pine Labs - Manager - Performance Marketing
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