Assistant Manager - Paid Media

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Google Ads & Meta Ads.
• Manage performance-driven campaigns – including Search, Display, and Lead Generation. Handle branding campaigns – including YouTube, Display, and Video Awareness Campaigns.
• Monitor, analyze, and optimize campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates. Conduct A/B testing to improve ad creatives, targeting, and messaging.
• Work closely with creative teams to develop engaging ad copies and visuals.
• Generate regular reports and insights to improve campaign effectiveness.
• Stay updated with industry trends, platform updates, and best practices.
  

Required Skill Set

• Proficiency in Google Ads & Meta Ads.
• Strong knowledge of Search, Display, and Lead Generation campaigns.
• 
  Experience managing YouTube, Display, and Video Awareness campaigns.
• Analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools.
• Hands-on experience in campaign optimization and performance analysis.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
  

Previous Experience & Industry Background

• 2-4 years professional experience in strategic planning
• Media, Brand
  

Qualifications & Languages

• Bachelor’s or Master’s degree in Business, Marketing or Advertising
• Languages: English (Intermediate)

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Soft Skills & Competencies

• Managing execution
• Being authentic and open
• Being flexible and adaptable
• Media and media planning
• Mx Expert (Connection, Context, Content)
• Omnichannel
• Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
• Advanced Programmatic
• OSEP
  

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.