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Job Description
Create and deliver optimal Mx, defined as Connection x Context x Content
- Work with Audience Architect to develop the growth target persona all the way through the media experience for inclusion in planning tools, into buying audiences and into addressable segmentation
- Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
- Recommend optimum content and context based on client, brief and strategy
- Deliver overall experience and articulation of how channels work together
- Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams
- Create the Mx guidelines in liaise with relevant internal specialist teams
- Ensure quality control on plan recommendation against Mx delivery
- Provide insightful post campaign optimization
- Contribute to the client satisfaction
- Ensure optimal Mx delivery
- Ensure audience planning and data integration from Mx brief to Mx measurement
- 8+ years professional experience in strategic planning
- Media, Brand
- Bachelors or Masters degree in Business, Marketing or Advertising
- Languages: English (Advanced)
- Understanding the business?
- Taking initiative?
- Focusing on performance?
- Building collaborative relationships?
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- Media and media planning??
- Mx Champion (Connection,?Context, Content)?
- Omnichannel?
- Strong negotiation skills?
- Elite Programmatic?
- Data processing and management?
- Marketing Strategy?
Technical?skills?
- Advertising technologies?
- Operational performance management tools (e.g. Pilot, Magnitude)?
- Audience planning tools?(e.g. Polaris)?
- Office software?
Skills
Data ProcessingQuality ControlIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
15 Nov 25, 02:39 PM IST
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