Senior Manager - Paid Media

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 6 months ago
8-10 years
Gurgaon / Gurugram, Haryana
Work from Office

Posted: 6 months ago
|
Applicants: 98+
Job Description
Similar Jobs
Please verify your account first! Send OTP

Please click on the Apply to verify the status of jobs posted more than 15 days ago, as they may have expired. Similar Jobs

Job Description

Mission & Responsibilities
Create and deliver optimal Mx, defined as Connection x Context x Content
  • Work with Audience Architect to develop the growth target persona all the way through the media experience for inclusion in planning tools, into buying audiences and into addressable segmentation
  • Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
  • Recommend optimum content and context based on client, brief and strategy
  • Deliver overall experience and articulation of how channels work together
  • Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams
Create and present Mx Story to clients
  • Create the Mx guidelines in liaise with relevant internal specialist teams
  • Ensure quality control on plan recommendation against Mx delivery
  • Provide insightful post campaign optimization
  • Contribute to the client satisfaction
  • Ensure optimal Mx delivery
  • Ensure audience planning and data integration from Mx brief to Mx measurement
Previous Experience & Industry Background
  • 8+ years professional experience in strategic planning
  • Media, Brand
Qualifications & Languages
  • Bachelors or Masters degree in Business, Marketing or Advertising
  • Languages: English (Advanced)
Soft skills & Competencies?
  • Understanding the business?
  • Taking initiative?
  • Focusing on performance?
  • Looking to get Placed? Try our Placement Guarantee Plan

    Building collaborative relationships?
  • Media and media planning??
  • Mx Champion (Connection,?Context, Content)?
  • Omnichannel?
  • Strong negotiation skills?
  • Elite Programmatic?
  • Data processing and management?
  • Marketing Strategy?
?
Technical?skills?
  • Advertising technologies?
  • Operational performance management tools (e.g. Pilot, Magnitude)?
  • Audience planning tools?(e.g. Polaris)?
  • Office software?

Skills

Data ProcessingQuality Control

If an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.

Important dates & deadlines?

Application Deadline

15 Nov 25, 02:39 PM IST

Similar Jobs

View All
Loading...
Bag Logo
Jobaaj
Don't Miss out any Updates

Subscribe now for the latest job alerts
and never miss an update

Job Alert
Google hiring for Specific Roles Apply Now!
1 min ago
New Opportunity
Amazon is hiring freshers Apply Now!
5 min ago
Featured Jobs
Microsoft opening 50+ positions Apply Now!
10 min ago

Senior Manager - Paid Media

Share with