Digital Marketing Lead

We are looking for a creative and data-driven Digital Marketer to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate is passionate about online marketing, understands the latest trends, and can drive business growth through various digital strategies.
Key Responsibilities
Develop, manage, and optimize digital marketing campaigns (SEO, SEM, PPC, email, social media, and content marketing).
Create and manage engaging content for websites, blogs, social media, and email newsletters.
Monitor and analyze performance metrics (Google Analytics, Facebook Insights, etc.) and provide reports with actionable insights.
Optimize website content for SEO and improve search engine rankings.
Manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to drive traffic and conversions.
Collaborate with designers, developers, and content creators to enhance user experience and brand presence.
Stay up to date with the latest digital marketing trends, tools, and best practices.
Engage with online communities and respond to customer inquiries on social media.
Requirements
Bachelor&aposs degree in Marketing, Communications, Business, or a related field.
Proven experience in digital marketing, social media management, or online advertising.
Proficiency in Google Ads, Facebook Business Manager, SEO tools (SEMrush, Ahrefs, Moz), and email marketing platforms.
Strong analytical skills and ability to interpret data-driven insights.
Excellent written and verbal communication skills.
Knowledge of web design basics, HTML, and WordPress is a plus.

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Benefits
Competitive salary and performance-based incentives.
Flexible work environment .
Opportunities for professional growth and upskilling.
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