Customer Relationship Management Specialist

About Policybazaar.com – Mission: Make India’s billion-plus households financially safe and secure Values: Fairness to all our stakeholders Vision: A healthy and well-protected India PolicyBazaar.com is Indias largest insurance marketplace and a leading fintech player globally. It has backing from a host of investors including the likes of Soft Bank, InfoEdge (Naukri.com), Temasek, Tiger Global Management, True North, Premji Invest. The portal started in 2008 with a purpose to educate people on insurance products and has had a significant influence on how insurance is bought in India. It has helped in driving penetration of pure life insurance, health insurance, and such products which were barely bought earlier. From receiving traffic of 180,000 visitors in 2008, PolicyBazaar.com has come a long way and today hosts over 100 million visitors yearly, and records 10 transactions on its platform every minute. The company collected Rs 3,500 cr of insurance premium in FY19, and is on track to double this figure in FY20. PolicyBazaar.com accounts for nearly 25% of India’s life cover, and over 7% of India’s retail health business. It accounts for roughly half of all internet based insurance purchase in the country.. Group Companies – Paisabazaar.com, Docprime, QuickFixCars, Policybazaar.ae, Zphin Visit policybazaar.com to know more about us.

Job Overview :

Candidate will be required to drive effectiveness through strategic thinking and campaign management across CRM channels like App, Email, SMS and WhatsApp for all verticals of Policybazaar’s insurance portfolio. Responsibilities and Duties ● Getting in depth understanding of all the insurance segments in the category. ● Strategic deep dive of customer journeys across insurances to identify all possible touchpoints. ● Understand nuances of platforms under CRM channels and best practices. ● Work with the content teams to get the right messaging that fits best for each platform. ● Work with multiple stakeholders across businesses to identify the right customer segments and the relevant messaging for the user across the CRM channels. ● Manage campaigns and track efficiency of these for the respective business that is handled. Qualifications ● Undergraduate/Post-graduate in Sales, Marketing, Business Administration or related field ● Experience in CRM, Retention Marketing, Growth Marketing, Revenue Planning, and Management

. ● Experience of working with CRM partners/SMS providers/Email providers like Netcore, MoEngage etc. ● Goal-oriented with analytics skill sets What do we offer? ● Endless growth opportunities ● GMC- Group medical coverage ● Gratuity is paid as per applicable law which iover and above total offered CTC.

Our Recent Awards - Over the years, Policybazaar.com has won over 50 awards for its innovative business model, marketing efforts and customer centricity at various forums. Following are some of the prominent ones