Digital Marketing Manager

Company Description

Pracxis is an integrated communications agency known for delivering innovative and creative solutions enhanced with cutting-edge technology. We are renowned for our bold approach and meticulous attention to detail in every project we undertake. Our team thrives on collaboration and creativity to provide exceptional results for clients. At Pracxis, we prioritize pushing the boundaries and setting new benchmarks in the field of communication.

Role Description

You will be responsible for analyzing & interpreting advertising data for performance marketing &

promotions, and identifying media opportunities to help clients improve their advertising campaigns-

across integrated media platforms

Job Responsibility:

1.Analysing data, thinking creatively and designing innovative strategies to make sure client

marketing campaigns reach their target audience in the most effective way possible

2.Assessing the impact and suitability of different media types used to target certain markets based

on their clients needs and wants

3.

4.Analyzing the clients post-campaign results and recommending refinements

5.Interacting with internal and external partners to evaluate, implement, and maintain a media plan

6.Collecting and analyzing information on different media channels on Internet, and digital

billboards

7.Creating or recommending certain media strategies to attract and retain customers, increase the

clients brand recognition, and maintain and increase customer satisfaction and loyalty

8.Working closely with clients to understand their needs, wants, and objectives, and then

determining which media channels fit best for specific campaigns

9.Managing line functions, operations, management viewpoints and organization process, policies

and practices that affect each phase of business

10.Ensure the correct deployment & implementation of on-going brand campaigns

Competencies:

execution in multiple categories

12.Demonstrable experience with building effective advertising campaign

13.Marketing & Media Understanding and Knowledge- thorough understanding of how marketing

and advertising works

14.Excellent interpersonal, communication & presentation skills

15.Strong client facing and project management skills

16.Efficient team player

17.Adaptive and keen to learn the digital ecosystem

18.Familiar with the timelines, processes and needs of the implementation of all media

19.Demonstrate critical thinking and problem solving

20.Able to work successfully with teams, handling multiple projects and meeting tight deadlines

under pressure

21.Proficient in all syndicated and proprietary media applications

22.Keep abreast to the development and trends in the ever changing media landscape

23.Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis