Brand Strategist

Background

Praan (Praan, Inc.) is an impact focused deep-tech startup democratizing clean air using breakthrough filterless technology. The company is backed by top tier VCs and CXOs globally and currently operates between the United States and India. Our team puts extreme attention to detail and loves building technology thats aspirational. Praans team and culture is positioned to empower people to solve large global problems at an accelerated pace.

Why

Everyone worries about the doomsday in climate change which is expected to occur in the 2050s. However, theres one dooms day which is the reality for millions of people around the world today. Air pollution takes more than 7 Million lives globally every single year. Over 5% of premature children death occur due to air pollution in developing countries. Everyone has relied on governments or experts to solve the problem, but most solutions up until today have either been too expensive or too ineffective. Praan is an attempt at making the future cleaner, healthier, and safer for the generations to come.

• Partner with our founder and investors to develop and execute comprehensive content and communication strategies that align with Praans vision, mission, traction, and business plans.
• Create compelling and informative written content, including blog posts, articles, website copy, press releases, and marketing materials, adhering to Praans brand voice and style guide.
• Curate relevant and engaging visual content from various internal activities to supplement Praans content strategy.

• Develop and manage the monthly content strategy calendar, establish key performance indicators (KPIs) to track content performance.
• Partner with PR agencies to develop and distribute impactful online messaging through various channels (excluding social media management).
• Drive asset creation projects in written, as well as visual forms including brochures, posters, social media posts, videos, advertisements, etc. partnering with the founders office, designers, photographers, and video makers.
• Monitor industry trends and competitor strategies to ensure Praans communication remains fresh and relevant.
• Oversee Praans offline engagement at events and conferences, collaborating with internal teams to ensure a strong brand presence.
• Work closely with cross-functional teams (design, engineering, etc.) to create a cohesive marketing content and develop visually appealing marketing assets.
• Analyze data insights to make strategic recommendations and optimize content marketing campaigns for maximum reach and engagement.

Skill Requirements

• Proven past experience in helping drive high-value product sales via strategic activities and digital marketing
• Successful track record as a Brand Strategist or in a similar role.

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• Past experience coordinating shoots, videos, writing articles, working alongside PR agencies, setting up SEO, and Social Media performance trackers.
• Proven track record in creating compelling, concise, and impactful content that resonates with diverse audiences.
• Exceptional command of marketing language, grammar, and style.
• Proven track record in writing and scripting content
• Experience in developing and executing integrated marketing campaigns.
• Familiarity with digital marketing channels and tools.
• Ability to think independently, creatively and strategically.
• Strong project management and organizational skills.

Praan is an equal opportunity employer and does not discriminate based on race, religion, caste, gender, disability or any other criteria. We just care about working with great human beings!