Event Manager

Role Objective:

The Role (Events & Experiences) will be responsible for ideating, conceptualising, curating and executing high-quality events at UB City. The role focuses on strengthening existing event IPs while creating new signature IPs that enhance footfall, engagement and brand positioning.

Key Result Areas (KRA) – Events & Experiences

1. Event Ideation & Conceptualisation

• Ideate, conceptualise, and design high-quality experiential events aligned with UB Citys brand positioning and target audience.
• Develop innovative event formats and engagement ideas to enhance footfall and brand recall.
• Identify trends in lifestyle, luxury, art, culture, fashion, food & entertainment to create relevant and aspirational experiences.

2. IP Management – Existing Properties

• Strategically manage, strengthen, and scale existing UB City event IPs.
• Ensure continuity, consistency, and quality enhancement of legacy events.
• Evaluate performance of ongoing IPs and introduce improvements based on audience insights, feedback, and commercial outcomes.

3. IP Development – New Properties

• Conceptualise and launch new signature IPs that align with UB Citys vision and commercial objectives.
• Build scalable event properties that can be sustained annually or seasonally.
• Collaborate with brands, artists, designers, and partners to co-create new experiential IPs.

4. Event Planning & Execution

• Own end-to-end planning and execution of events including timelines, budgets, vendors, artists, permissions, and on-ground operations.
  
• Ensure seamless execution with attention to detail, quality, safety, and guest experience.
• Coordinate with relevant stakeholders for smooth delivery.

5. Budgeting & Commercial Performance

• Prepare and manage event budgets, ensuring cost efficiency and ROI.
• Identify sponsorships, partnerships, and revenue opportunities to offset costs and enhance event profitability.
• Track and report financial performance of events and IPs.

6. Vendor, Partner & Artist Management

• Identify, onboard, and manage vendors, agencies, artists, performers, and collaborators.
• Negotiate commercials, manage contracts, and ensure timely deliverables.
• Maintain long-term relationships with key partners and creative collaborators.

7. Marketing & Promotions Support

• Work closely with the marketing team to create event communication plans.
• Support amplification strategies to maximize reach and engagement.

8. Audience Engagement & Experience

• Curate events that deliver superior guest experience and reflect UB Citys premium positioning.
• Monitor audience feedback, footfall, engagement metrics, and sentiment.
• Continuously refine event formats to enhance consumer experience.

9. Compliance, Safety & Permissions

• Ensure all events comply with local regulations, licenses, and safety norms.
• Coordinate with authorities for permissions where required.
• Implement risk management and contingency planning.

10. Reporting & Performance Analysis

• Prepare post-event reports covering objectives, execution, attendance, media coverage, and ROI.
• Track performance of each IP against defined KPIs.
• Present insights and recommendations for future events.

Key Skills & Competencies

• Strong creative and conceptual thinking.
• Proven experience in end-to-end event execution.
• Excellent project management and stakeholder coordination skills.
• Budgeting, negotiation and vendor management expertise.
• Ability to manage multiple events and IPs simultaneously.
• Strong communication and relationship-building skills.