Social Media & Influencer Marketing Executive

About Us:

About Primebook:

Primebook is Indias most innovative, education-first laptop brand, rethinking affordable computing for the next billion learners. Our Android-powered laptops are now trusted by over 700 institutions, supporting digital education and skill-building for more than 70,000 students across India.

About the Role:

We are looking for a proactive and hands-on Social Media & Influencer Marketing Executive who can take ownership of our digital presence end-to-end. This role requires someone who understands the influencer ecosystem, stays updated with trends, and actively contributes to content and growth strategies.

Key Responsibilities:

• Manage Primebooks social media handles end-to-end (Instagram, YouTube, Twitter, etc.)
• Schedule and publish content consistently
• Track performance metrics and optimize content based on insights
• Identify and collaborate with relevant influencers and creators
• Coordinate with production agencies for content shoots, ensuring timelines, quality, and brand alignment
• Brief agencies clearly and ensure output matches expectations
• Stay updated with social media trends and implement them quickly
• Actively contribute content ideas aligned with brand goals

• Coordinate with designers, video editors, and internal teams for execution
• Ensure high-quality output with speed and consistency

What Were Looking For:

• Strong understanding of the influencer ecosystem and creator landscape
• Someone who actively and deeply consumes social media content across platforms and naturally stays ahead of trends
• Hands-on experience in managing social media accounts
• Experience working with external agencies or production teams
• Ability to brief, manage, and extract quality output from agencies
• Ability to think creatively and suggest content ideas proactively
• Basic understanding of analytics tools (Instagram Insights, YouTube Studio, etc.)
• Good communication and coordination skills
• Fast execution mindset with attention to quality

Bonus (Good to Have):

• Experience working with consumer tech brands

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• Familiarity with Gen Z content trends and formats
• Exposure to performance marketing or growth experiments

Ideal Candidate Traits:

• Proactive, not execution-only
• Trend-aware and internet-native
• Deeply engaged with social media as a user, not just as a manager
• Takes ownership, doesnt wait for instructions
• Can manage both creators and agencies efficiently
• Balances creativity with performance thinking

Location:South Delhi ((Sultanpur)

Experience:23 years

CTC:Up to ?6 LPA