Pristyn Care - City Head - Hospital Sales & Marketing

Role Overview:
The incumbent will be responsible for driving hospital revenue through strategic sales initiatives, referral development, consultant onboarding, and corporate tie-ups. The role requires a balance of strategic planning, field execution, and relationship management to strengthen the hospital's market presence and achieve sustained business growth.
Key Responsibilities:
Revenue Generation & Business Growth:
- Drive monthly and quarterly revenue targets across OPD, IPD, and high-end surgical procedures.
- Identify and convert new business opportunities through referral networks, doctor engagement, and outreach programs.
- Expand hospital market share by launching specialty OPDs, outreach clinics, and health awareness camps.
- Develop cost models, corporate health packages, and preventive care programs to boost revenue streams.
- Track ROI from marketing activities and optimize campaigns for higher conversion and profitability.
Consultant & Referral Development:
- Lead consultant empanelment across specialties and super-specialties.
- Strengthen relationships with key referring doctors, clinics, and associations.

- Monitor referral patterns and ensure consistent growth in patient admissions.
- Organize RTMs, CMEs, and consultant promotions for visibility and engagement.
Corporate & Insurance Business:
- Manage corporate tie-ups, insurance empanelment's, and third-party administrators (TPAs).
- Negotiate contracts and service agreements to enhance hospital revenue.
- Coordinate with finance and customer care teams for smooth processing of corporate and insured cases.
Marketing & Brand Strategy:
- Plan and execute ATL/BTL campaigns, digital marketing, and brand positioning initiatives.
- Conduct market analysis to identify trends, competitor movements, and growth opportunities.
- Ensure consistent hospital visibility through health camps, wellness programs, and media engagement.
Team Leadership:
- Supervise and mentor sales and marketing executives across assigned regions.
- Set performance goals, monitor achievements, and implement continuous improvement measures.
- Foster a performance-driven, patient-centric, and collaborative work culture.
Key Skills & Competencies:
- Revenue Generation & Business Expansion
- Sales & Marketing Strategy
- Consultant & Doctor Relationship Management
- Corporate & Insurance Business Development
- Market Analysis & Campaign Planning
- Leadership & Team Management
- Excellent Communication & Negotiation Skills
About Company:
Co-founded by Harsimarbir (Harsh) Singh, Dr. Vaibhav Kapoor, and Dr. Garima Sawhney in August 2018, Pristyn Care (pristyncare.com) is a leader in Secondary Care Surgeries.
The company has a team of 400+ expert surgeons, performing advanced surgeries for over 50+ diseases using the latest advanced medical technology such as Laser, Laparoscopy, Microdebriders, Lasik, etc. across 800+ Surgical Centres.
It is present in 40 cities and towns viz. Ahmedabad, Bangalore, Bhubaneswar, Chandigarh, among others.