Analyst - Search & Social

PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.

Gather research necessary to build a new campaign

• Assist the manager in gathering necessary data for plan development


• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received


• Primary party responsible for trafficking approved plan


• Monitor and maintain campaign budgets, pacing and bid adjustments


• Active monitoring and management of performance and competitive landscape


• Monitor and optimize paid search performance to meet business objectives



• Develop and implement optimization recommendations and/or testing plans


• Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns


• Pull and analyze data to inform campaign reporting and helping to build insights


• Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies


• Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends


• Work closely with manager to establish priorities and manage workload


• Timely delivery of all work


• Stay informed on search industry trends and new tools and ad formats


• Successful completion of training programs and requisite certifications


• Foster strong relationships with internal teams and client groups

• Bachelor’s degree or higher in marketing, advertising, business, or equivalent


• 1+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms


• Strong analytical thinking and mathematical skills and an ability to manage data


• Understanding of Search PPC and digital display advertising


• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting


• Strong organizational and communication skills


• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

All your information will be kept confidential according to EEO guidelines.