Business Director - Influencer Marketing

Role Overview

As Business Director for Influential, you will own the launch and growth of Influential in MENA, positioning it as the go-to influencer solution for MENA brands. You will lead the influencer practice across Publicis Groupe, driving innovation, building strategic partnerships, and ensuring flawless execution.

This is a unique opportunity to leverage Influential's proprietary technology and global creator network, giving you access to thousands of vetted influencers and creators to deliver authentic, high-impact campaigns.

Key Responsibilitie

• sMarket Launch & Growt
• hLead the successful launch of Influential in MENA, establishing market leadership
• .Develop and execute go-to-market strategies, partnerships, and positioning
• .Practice Leadershi
• pOversee the influencer marketing practice, including Creator Solutions, campaign management, and project delivery
  
• .Build and mentor a high-performing team focused on influencer strategy and execution
• .Commercial & Strategic Leadershi
• pOwn P&L for Influential in MENA, driving revenue growth and profitability
• .Negotiate and close strategic deals with clients, creators, and partners
• .Collaborate with Publicis Groupe agencies to integrate influencer solutions into broader marketing strategies
• .Platform & Tech Expertis
• eHarness Influential's AI-powered platform and data-driven capabilities for measurable results
• .Stay ahead of trends in influencer marketing, social platforms, and the creator economy

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Qualifications & Experie

• nce10+ years in influencer marketing, social media, or digital marketing leadership rol
• es.Proven track record in launching and scaling businesses or practices in ME
• NA.Strong commercial acumen with experience in deal-making and P&L ownersh
• ip.Deep understanding of influencer ecosystems, creator partnerships, and campaign manageme
• nt.Tech-savvy with experience using influencer platforms and analytics too
• ls.Exceptional leadership, communication, and stakeholder management skil