Data Analyst, AdTech Supply Analytics (Remote, India)

About PulsePoint:

PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracydelivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.

Description

The Data & Analytics function is at the very heart of what makes PulsePoint an innovative, fast-paced, and market-changing company.

Our path forward is through data and this team is in the drivers seat for the journey.

The Big Picture:

As a Data Analyst, Supply Analytics, you will play a crucial role in enhancing PulsePoints DSP business by developing and continuously innovating on insightful reporting and data-driven recommendations for our supply-side operations. Your contributions will deepen the understanding of our DSPs supply footprint and uncover actionable insights that drive improvements in supply quality, ultimately elevating advertising outcomes for our clients.

In this role, you should not only have strong analytical skills, but also excellent communication capabilities and a solutions-oriented mindset. The ideal candidate must be able to balance day-to-day responsibilities and long-term strategic projects within a fast-paced environment. They should be a self-starter and comfortable recommending solutions in an ambiguous environment with guidance.

Specifically, here are some things well want you to get done:

• Cultivate a comprehensive understanding of PulsePoint DSPs programmatic ad ecosystem, including supply partners and publisher relationships, as a foundation from which you will operate.
• On a daily basis, leverage different supply quality-related data sets and vendors to monitor for and action against fraudulent, made-for-advertising (MFA), or low-quality supply at the DSP platform level. Other important KPIs to monitor include brand safety, transparency, viewability etc.
• Leverage similar resources to monitor for and action against fraudulent, made-for-advertising (MFA), or low-quality supply at the advertising campaign level.
• Share learnings and collaborate with client-facing (Campaign Management, Account Management, Platform Solutions) and partner-facing (SSP and Publisher Management) teams to ensure that fraudulent, made-for-advertising (MFA), or low-quality supply is being addressed at the upstream source.
• Responsible for ad-hoc Platform Solution team and client requests.
• Stay up to date with the latest industry trends, regulations, and best practices regarding programmatic advertising, fraud prevention, and supply quality.

Required Qualifications:

• 3+ years of experience in programmatic advertising, with a strong understanding of the sell-side ecosystem
• Strong experience with Excel and BI tools (Tableau/Looker)
• Proven experience working with industry verification vendors (e.g., DoubleVerify, IAS, MOAT)
• Hands-on knowledge of DSPs / with exposure to SSPs such as Magnite, Index Exchange, or A9
• Strong understanding of supply quality metrics (viewability, brand safety, invalid traffic, etc.) and how they impact campaign performance
• Analytical mindset with proficiency in reporting tools and the ability to turn data insights into actionable recommendations
• Familiarity with RTB environments, ad exchanges, and fraud mitigation strategies
• Willing and able to overlap 2-3 hours with U.S. hours (end your day at 11am/12pm EST, which is 9:30pm/10:30pm IST)

Preferred Qualifications:

• Able to organize large data sets to answer critical questions, extrapolate trends, and tell a story
• Familiarity with the health or Pharma vertical

Selection Process:

• CodeSignal SQL test (35 mins)
• Initial Phone Screen (30 mins)
• Hiring Manager Interview (30 mins)
• Interview with Sr. Director, Technical Client Success (30 mins)

Watch this video here to learn more about our culture and get a sense of what its like to work at PulsePoint!

WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.