Intern-Employer Branding & DEI

Position Title : Apprentice Employer Branding & DEI ( PUMA India)

Location : Bengaluru, Karnataka India

Duration : 3-6 months (with possibility of extension)

Department & Reporting

Reports to: Lead, Employer Branding & Diversity, Equity & Inclusion (DEI)

Works closely with: Talent Acquisition, HR Business Partners, Internal Communications, Creative Team

For this role

• We strongly encourage applications from individuals with lived experiences that shape their DEI perspective including but not limited to members of the LGBTQIA+ community, individuals from marginalized socio-cultural backgrounds, persons with disabilities, or anyone who has navigated systemic barriers and wishes to bring that lens to the workplace.
• Applicants who are trauma-informed, intersectional in their thinking, or passionate about building safe, inclusive spaces will find this role deeply meaningful.
• This is a space for storytellers, bridge-builders, and changemakers who believe representation is power and that empathy and equity can co-exist with performance and pace.

Position Summary : As an intern in the Employer Branding & DEI team, you will help amplify PUMAs employer value proposition (EVP), strengthen our inclusive culture, and support initiatives that position PUMA as a vibrant, purpose-driven employer of choice. You will get hands-on exposure to

employer branding campaigns, DEI projects, digital content, events and analytics. You'll work collaborating across HR, marketing, and creative functions to bring our brand to life both internally and externally.

Key Responsibilities

• Support the employer branding agenda: assist in creating, curating and scheduling content for career site, social media (LinkedIn, Instagram, etc.), talent-attraction campaigns and internal communications.
• 
  Help maintain consistency of our employer brand across all candidate and employee touchpoints (job-board listings, Glassdoor/Indeed reviews, email communications, internal portals).
• Assist DEI initiatives: research best practices, help design inclusive campaigns, support diversity talent-engagement events and internal awareness drives.
• Use analytics to track and evaluate campaign effectiveness (social metrics, candidate-experience feedback, internal engagement) and provide insights or recommendations.
• Work collaboratively with recruiters, HR business partners, creative/design team, and external vendors (if any) to coordinate events, employee-spotlight stories, campus recruitment & community outreach.
• Manage administrative and project-coordination tasks: maintain content calendars, update databases, support event logistics, draft communications, monitor progress.
• Bring in fresh, creative ideas to enhance our employer brand culture: ideas for storytelling, employee testimonials, visual/social assets, campus engagement, DEI activations.
• Be eager to learn, participate in team meetings, provide support as needed and take initiative in smaller tasks or sub-projects.

Eligibility & Requirements

Education & Background

• Currently enrolled in, or recently graduated from, a Masters programme in HR, Business, Communications, Marketing, Social Sciences or a related field.
• Strong interest in employer branding, talent-acquisition, DEI, internal communications or HR.
• Prior exposure (academic, internship or voluntary) to HR/branding/DEI work is a plus (but not mandatory). However, Lived Experience is a priority.

Skills & Abilities

• Excellent written and verbal communication skills in English; ability to craft engaging content for social media, internal comms or employer-branding platforms.
• Creative mindset: comfortable generating ideas, designing basic visuals (Canva or similar), photo or video editing is a plus.
• Proficiency with Microsoft Office (PowerPoint, Excel, Word); familiarity with social-media platforms (LinkedIn, Instagram, etc.).
• Strong organisational skills, attention to detail, ability to handle multiple tasks and shifting priorities in a dynamic environment.
• Collaborative team-player with good interpersonal skills, ability to liaise with multiple stakeholders.
• Self-motivated, proactive, curious, willing to learn, open to feedback.

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Get Hired
• Understanding (or keen to learn) of diversity, equity & inclusion concepts, employer-brand strategy and talent-marketing fundamentals.
• (Preferable) Basic analytical skills: ability to track metrics, interpret social engagement, campaign-effectiveness feedback.

Additional Requirements

• Ability to commit for the duration specified (e.g., 3-6 months) and commit to core working hours/office days as required.
• Based in Bengaluru or willing to relocate/have Bengaluru-office access.
• Must be eligible to work in India and abide by internship/apprentice regulations applicable.

What Youll Gain / Why This Role

• Real-life experience in a global, leading sports-apparel brands HR/Employer Branding & DEI team.
• A chance to shape the EVP and inclusive culture for PUMA India your ideas will have visibility.
• Exposure to both internal-employee engagement and external talent-acquisition branding.
• Opportunity to build creative content, sharpen analytics, and learn cross-functional collaboration (HR + Marketing + Communications).
• Mentorship from experienced professionals and room to grow.
• Strong platform to launch your HR/branding/DEI career.

Application Process

• Submit your resume + a short cover letter/statement (Why youre interested in employer branding & DEI at PUMA).
• Please include samples of any relevant work (social-media posts, content, visual assets, campus event supports) if available.

Equal Opportunity Statement : PUMA is committed to building a diverse and inclusive workplace. We encourage applicants from all backgrounds, including persons with disabilities, LGBTQ+ candidates, and those from under-represented groups.