Internship - Digital Marketing

Key Responsibilities

• Assist in planning, executing, and optimizing paid ad campaigns on platforms like Google, Facebook, and Instagram.
• Support SEO and SEM efforts to improve website visibility and performance.
• Contribute to content creation for blogs, emailers, and social media.
• Help manage social media platforms and engage with the online community.
• Monitor and report on campaign performance using tools like Google Analytics and Meta Ads Manager.
• Conduct competitor and market research.

• Brainstorm new and creative growth strategies.
  

Requirements

• Pursuing or recently completed a degree in Marketing, Business, or related field
• Basic understanding of digital marketing concepts (SEO, PPC, Social Media, etc.)
• Familiarity with platforms like Google Ads, Facebook Ads Manager, Canva, etc., is a plus
• Strong communication and analytical skills

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• Creative mindset and willingness to learn
• Ability to work independently and in a team
• Engineering background
  

About Company
Founded in 2011, Purplle has emerged as one of Indias premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 8 exclusive stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhousesFACES CANADA, Good Vibes, Carmesi, Purplle, and NY Baeoffering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming Indias 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in Indias booming beauty landscape, revolutionizing the way the nation experiences beauty.