Digital Marketing & Graphic Design

Job Title: Executive - Digital Marketing & Graphic Design

Work Location: Pune, MH (Work from office)

Duration: Fulltime

Experience: 4 to 6 years only

Working Hours: US (EST) time shift (6:30 pm to 3:30 am IST)

Notice Period: Immediate joiner or 15 days max.

Job Summary:

We are seeking a highly motivated and creative Executive to join our dynamic Marketing & Communications team. This role requires a strong understanding of digital marketing principles and a proven ability to design visually appealing and engaging content. The successful candidate will be responsible for developing and executing integrated digital marketing campaigns, creating high-quality graphic designs, and managing social media presence.

Key Responsibilities:

Graphic Design:

• Design visually appealing and engaging graphics for various marketing materials, including social media posts, website banners, brochures, presentations, and advertisements.
• 
  Create high-quality images and videos for use in marketing campaigns.
• Ensure brand consistency across all marketing materials.
• Maintain a library of high-quality stock photos and graphics.

Social Media Management:

• Develop and implement social media strategies across various platforms.
• Create and curate engaging content for social media channels.
• Monitor social media conversations and respond to inquiries and comments promptly.
• Analyze social media performance and identify areas for improvement.
• Build and maintain a strong online community.

Digital Marketing:

• Plan, execute, and monitor digital marketing campaigns across various channels including social media marketing (SMM), email marketing, and content marketing.
• Manage and optimize paid advertising campaigns on platforms like Google Ads, social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Track campaign performance using relevant metrics and provide regular reports.
• Conduct market research and competitor analysis to identify opportunities and optimize marketing strategies.
• Stay up-to-date with the latest digital marketing trends and best practices.

Content Marketing:

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  Develop and execute content marketing strategies, including blog posts, articles, white papers, and infographics.
• Ensure all content is high-quality, informative, and engaging.
• Optimize content for search engines (SEO).

Web Development & Maintenance:

• Manage and update the company website using Content Management Systems (CMS) like WordPress or Elementor.
• Implement basic frontend changes (HTML/CSS) to improve UI/UX and ensure website responsiveness.
• Design and build high-converting landing pages for specific marketing campaigns.
• Perform regular website audits to ensure all links, forms, and media are functioning correctly.

Qualifications & Experience:

• Bachelors degree in Marketing, Communications, Design, or a related field.
• 4-6 years of experience in digital marketing and graphic design roles.
• Proven experience in developing and executing successful digital marketing campaigns.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong attention to detail and organizational skills.