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Job Description
Reporting to: Chief Marketing OfficerAbout Rapyder
Rapyder is a cloud-native consulting and managed services company, helping enterprises and Global Capability Centers (GCCs adopt, modernize, and operate on the cloud.
As an AWS-focused partner, we specialize in:
Cloud Migration & Modernization
Managed Cloud Operations (CloudOps, FinOps, SecOps)
DevOps & Automation
Data & AI workloads
The Marketing Lead will drive pipeline-led marketing for Rapyders enterprise and GCC business.
This role owns end-to-end marketing strategy, demand generation, and brand positioning ensuring marketing directly contributes to pipeline growth, revenue impact, and market credibility.
You will lead brand, growth, content, and demand teams while working closely with Sales and Alliances.
Key ResponsibilitiesStrategy & Leadership
Define and execute Rapyders marketing strategy aligned to enterprise and GCC GTM priorities.
Set KPIs focused on pipeline creation, deal influence, and revenue contribution.
Lead and mentor brand, demand, and content teams.
Build and execute integrated campaigns to generate qualified enterprise pipeline.
Drive ABM, digital, event-led, and industry-focused GTM programs.
Partner with Sales and Alliances to convert leads into opportunities.
Strengthen Rapyders positioning as a trusted cloud transformation partner.
Drive content, leadership branding, and ecosystem visibility.
Optimize digital channels (SEO, SEM, social, automation).
Track campaign ROI, conversions, and CRM-driven marketing metrics.
Monitor market trends and competitor activity to identify growth opportunities.
Marketing-generated and influenced pipeline
Lead-to-opportunity conversion rates
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Campaign ROI and digital performance
Enterprise account engagement
Experience
710 years in B2B marketing (cloud, SaaS, or IT services preferred).
Proven track record in demand generation and enterprise GTM.
Experience managing marketing teams.
Strong understanding of enterprise buying cycles.
Hands-on experience with CRM, automation, and digital marketing.
Data-driven, collaborative, and comfortable in a fast-growth environment.
Build marketing for a fast-growing cloud-first organization
High visibility role with direct business impact
Opportunity to shape strategy and scale the function
Skills
SalesMarketing StrategyIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
24 Apr 26, 03:47 PM IST
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