Email Marketing Manager

About us

In just 6 years, Rare Carat has grown to be the #1 marketplace for diamonds in the United States and was called the Secret to buying a diamond by the New York Times.

Launched in 2016 in Forbes as Kayak for diamonds, the company has been featured on TechCrunch, NPR, USA Today, and CNBCmost recently in the New York Post for selling a record-setting $2.5M diamond online.

Weve grown to over 100 employees but remain a very flat and close-knit team committed to learning from each other and letting the best idea win. Were a fully remote startup that has grown quickly from under 5 people to nearly 100. Our culture is unique: Were a global, remote team of young people taking on more responsibility than most companies would give. We help customers with the most important purchase of their livestheir engagement ring. Marrying humans and technology to help our customers make the right decision is thrilling and rewarding.

Were looking for amazing people who want international exposure and are excited about working for a popular startup based in New York City.

What Youll Do

Were looking for a skilled and creative Email Marketing Manager to join our team. Youll be responsible for designing and launching emails that look great and drive customer engagement, conversions, and revenue growth. If youre excited about designing high-performing email campaigns without constant guidance, this might be the role for you!

Heres what youll do:

1. Design & Launch: Create stunning emails in Figma and launch them in Klaviyo (2-3 campaigns per week).
2. Optimize Flows: Build and improve Klaviyo flows that align with Rare Carats products and buying journey.
3. Templates: Create a mobile-friendly email template library to streamline the email process.
4. Plan & Execute: Manage the email marketing calendar and make sure it aligns with broader marketing goals and seasonal needs.
5. Collaborate: Work with the marketing team to develop content, segmentation strategies, and timing to maximize conversions while maintaining great deliverability.
6. Stay Current: Keep up with email design trends, best practices, and technologies.
7. QA Everything: Test emails across devices to ensure they look perfect and work flawlessly.
8. Inspire: Monitor competitor emails for ideas and inspiration.

What We Expect

Youre a detail-oriented designer who can balance email volume, performance, and creativity. Youre excited to lead email design and produce responsive, mobile-friendly templates that align with our brands identity. You work well independently but also enjoy collaborating with a team.

Must-Haves

• Experience: 5+ years in email marketing, preferably in DTC.
• Tools: Proficient in Figma and Klaviyo.
• Organization: Youre great at managing an email marketing calendar.
• Attention to Detail: Youre meticulous and have strong QC procedures.
• Communication: Youre a strong collaborator and communicator.

Benefits

1. Remote Work: Work from anywhere!
2. Growth Opportunities: Be part of a fast-growing startup.
3. Creative Freedom: Show off your design skills and innovate.
4. Flat Structure: Work directly with leadership and a supportive team.
5. Meaningful Work: Help customers with one of the most important purchases of their lives.

How to Apply and What to Expect

If youre interested in becoming part of one of the greatest remote teams in the jewelry industry, apply via LinkedIn via filling up google form.

Note: Please name your CV/Resume with your first and last name. If youve applied for a similar role within the last two months, no need to reapplywell reach out if theres a match.

What Happens Next:

If your resume catches our eye, youll get an email with next steps (during busy times, it could take up to a week to hear back). The interview process has three rounds of video interviews where youll get to show off your skills and meet the team.

We cant wait to see how youll make Rare Carats emails sparkle like our diamonds!