New Schools Brand & Marketing Manager

We are seeking a dynamic and commercially minded Brand & Marketing Manager to join our Intracity Team, supporting the successful transition of new schools into the Nord Anglia Education group. This is a key role responsible for ensuring brand alignment, driving market visibility, and positioning each school effectively during the integration process.
Working closely with school teams, regional colleagues, and the global brand function, you will help embed the Nord Anglia brand while recognising and retaining each school s unique identity where appropriate. You will ensure consistency and impact across all brand touchpoints from digital and print communications to signage, events, and on-campus experiences.
Key responsibilities:
• Lead the execution of the brand strategy for the region, ensuring alignment with global brand guidelines
• Act as brand guardian across all marketing and communications materials, including school websites, advertising, signage, and promotional assets
• Support new school launches and transitions with tailored brand integration plans
• Collaborate with admissions teams to ensure marketing campaigns reflect each school s unique value proposition while staying true to the overarching brand
• Analyse brand performance metrics and make data-informed recommendations for improvement
• Manage regional creative assets and oversee relationships with external agencies or designers
About you:
• Strong experience in brand management, ideally in a multi-site or service-led environment
• Excellent project management and communication skills
• A collaborative and pragmatic approach
• An eye for detail and a passion for brand storytelling
• Experience in education or a related sector is desirable but not essential
Skills and Experience:
• Minimum 3 years experience in brand management or marketing, preferably in a regional or multi-site context
• Proven track record of delivering successful brand campaigns and initiatives
• Strong understanding of digital marketing, visual identity, and campaign analysis
• Excellent interpersonal skills, with the ability to influence and collaborate across diverse teams
• Proficiency in using brand and creative tools (e.g., Adobe Suite, Canva, CMS systems) is an advantage
• Fluency in English is essential