Assistant Manager - Product Marketing

About the role:
We are hiring for an Assistant Product Marketing Manager at Media.net, a global technology and advertising company focused on building innovative digital products and monetization solutions.
The ideal candidate will have a strong B2C Product Marketing background with experience in mobile apps, new product launches, go-to-market strategy, user lifecycle management, and data-driven marketing. This role requires strong strategic thinking, creativity, analytical ability, and excellent communication skills.
Key Responsibilities:
- Collaborate with cross-functional teams on new mobile product ideation and conduct market research to identify trends and opportunities
- Develop and execute end-to-end go-to-market strategies for new product launches
- Work closely with Product, Design, and other teams to align marketing initiatives with product features and user benefits
- Conduct competitor research to understand market trends, competitive positioning, and opportunities for differentiation
- Develop strategies across the user lifecycle, from acquisition and activation to retention and engagement
- Use data-driven insights to identify opportunities to improve user experience and key business metrics
- Design and execute A/B tests to optimize marketing campaigns and improve performance
- Develop and implement App Store Optimization (ASO) strategies to improve app visibility and discoverability
- Collaborate with internal and external stakeholders, including product, design, sales, partners, and vendors
- Support both pre-launch and post-launch marketing activities to drive successful product adoption and growth
Requirements:
- 2+ years of experience in Product Marketing for digital products
- Direct experience across pre-launch and post-launch marketing, including user research, product positioning, and GTM planning
- Hands-on experience launching or scaling a mobile application, preferably an iOS app
- Experience working in a B2C technology product company such as FinTech, EdTech, AdTech, TravelTech, or similar digital product businesses
- Strong understanding of B2C product marketing, go-to-market strategy, new product launches, and user lifecycle management
- Excellent analytical and problem-solving skills with a data-driven approach
- Strong stakeholder management and cross-functional collaboration skills