Digital Marketing Specialist

About Us

Rezilient DTES Private Limited is founded by an ex-Googler, with our core team and advisors consisting of the most prominent leaders in the global digital media ecosystem. We are building the most cutting-edge AI-enabled services business in media and marketing operations. We operate as an integrated extension of our clients organization, taking a holistic view and using a consultative approach.

Role Overview

This is a hands-on execution role where you will be responsible for the end-to-end management of paid social and search campaigns. From strategy to performance optimization, youll manage platform execution, collaborate with cross-functional teams, and deliver results that align with client goals.

Key Responsibilities

?Plan, launch, and manage paid social and search campaigns across Meta (Facebook, Instagram), Google Ads, YouTube, and other key platforms.

?Translate business objectives into platform-specific strategies and targeting plans.

?Own daily budget pacing, bid strategies, A/B testing, and KPI tracking (CPA, ROAS, CTR, etc.).

?Collaborate with creative teams to brief and QA ad creatives, ensure platform best practices are followed.

?Work with tech/data teams to set up UTM parameters, conversion tracking, and audience retargeting pixels.

?Stay up to date with algorithm changes, platform updates, and emerging ad formats.

Requirements

?24 years of hands-on experience in performance marketing with a focus on paid social (Meta Ads) and search (Google Ads).

?Proven success managing direct response campaigns with clear KPIs like ROAS, CAC, and conversions.

?Familiarity with campaign structure best practices, audience segmentation, and creative testing.

?Experience using tools like Google Tag Manager, GA4, Meta Events Manager, and Looker Studio.

?Data-driven mindset with strong Excel skills and attention to detail.

?Excellent communication skills and comfort presenting campaign insights to internal and external teams.

Nice to Have

?Experience in a high-growth startup or digital-first agency environment.

?Familiarity with AI-based campaign optimization tools.

?Certifications in Meta Blueprint or Google Ads are a plus.

What We Offer

?A chance to work on cutting-edge AI + marketing products.

?Exposure to global clients and next-gen marketing strategies.

?Fast-paced startup environment with real career growth opportunities.

?Competitive compensation and flexible working culture.