Digital Marketing Executive

Where Personal Care Meets Powerful Digital Strategy.

Role Overview

We are seeking passionate and creative Marketing Executives to join our Personal Care Division to drive the growth of Naturali and Within Beauty. As a Marketing Executive, you will be assigned to one or more key areas: Social & Influencer Marketing, Digital Marketing, New Product Development, or Content Creation. This is an exciting opportunity for early-career professionals to gain holistic experience in beauty brand marketing while working in a fast-paced, digital-first environment.

Key Responsibilities

Based on the assigned focus area, responsibilities may include:

Social & Influencer Marketing:

• Identify and collaborate with influencers and content creators to amplify brand visibility.
• Develop and execute social media campaigns on Instagram and YouTube to drive engagement.
• Monitor social media trends and audience preferences to optimize strategies.

Digital Marketing:

• Plan and execute digital campaigns across platforms, including paid ads and SEO/SEM initiatives.
• Analyze campaign performance metrics using tools like Google Analytics or social media insights.
• 
  Optimize digital touchpoints to enhance brand reach and conversions.

New Product Development:

• Support the ideation and development of new beauty products, aligning with market trends.
• Coordinate with cross-functional teams for product launches, including packaging and messaging.
• Assist in gathering consumer feedback to refine product offerings.

Content Creation:

• Create compelling visual and written content for social media, websites, and campaigns.
• Ensure content aligns with brand identity and resonates with target audiences.
• Collaborate with designers and videographers to produce high-quality assets.

Key Requirements

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 0-2 years of experience in marketing, preferably in digital marketing, influencer marketing, content creation, or product development (internships or freelance projects count).
• Strong passion for beauty and personal care trends.
• Digital-savvy with a deep understanding of Instagram and YouTube content creation, trends, and analytics.
• Excellent communication skills and a creative mindset for storytelling.
• Ability to work collaboratively in a fast-paced environment and manage multiple tasks.

Education & Specific Skillsets by Focus Area

• Social & Influencer Marketing:
• Familiarity with influencer outreach and relationship management.

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  Knowledge of social media analytics tools (e.g., Instagram Insights, YouTube Analytics).
• Creative flair for crafting engaging social media strategies.
• Digital Marketing:
• Understanding of digital advertising platforms (e.g., Google Ads, Meta Ads).
• Basic knowledge of SEO/SEM and analytics tools (e.g., Google Analytics).
• Data-driven mindset to optimize campaign performance.
• New Product Development:
• Interest in beauty product innovation and consumer trends.
• Strong organizational skills for coordinating cross-functional projects.
• Ability to analyze market research and consumer feedback.
• Content Creation:
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, or video editing software).
• Strong writing and visual storytelling skills.
• Eye for aesthetics and brand consistency.

What We Offer

• A dynamic role with exposure to diverse facets of beauty brand marketing.
• Opportunity to work on cutting-edge campaigns and product launches for digital-first brands.
• A collaborative and creative work environment in the vibrant city of Kolkata.
• Career growth and learning opportunities within RPSG Groups Personal Care Division.

Location

This role is based in Kolkata, West Bengal. Candidates should be willing to work from our Kolkata office.

Note - Immediate Joiners are preferable