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Job Description
JOB DESCRIPTION:
Role Title : Consumer Research & Partnerships Manager
ROLE PURPOSE:
The Consumer Research & Partnerships Manager is responsible for owning and orchestrating primary consumer research across markets, in close collaboration with external research agencies and internal stakeholders.
The role exists to ensure that consumer research across the organisation is rigorous, consistent, insightful, and decision-oriented, while enabling Category Insights Leads and business teams through strong research design, governance, and first-level insighting.
This role acts as the centre of excellence for primary research, driving global standards, quality, and cumulative learning across categories and markets.
KEY RESPONSIBILITIES:
1. Global Research Governance and Excellence:
- Act as the global owner of primary consumer research excellence across categories and markets
- Define, standardise, and continuously upgrade research standards, templates, and best practices across the CMI function
- Prioritise and allocate primary research investments, agency capacity, and execution bandwidth in alignment with the Head of CMI
2. Primary Research Leadership:
- Own end-to-end delivery of primary consumer research projects across categories and markets, including:
o Research briefing and study design (with Category Insights Lead)
o Methodology selection (qualitative and quantitative)
o Agency briefing and supervision
o Fieldwork monitoring and quality control
o Data validation, analysis, and reporting
- Ensure high standards of rigor and consistency across:
o Exploratory qualitative research
o Usage & Attitude studies
o Need gap & Segmentation studies
o Concept and idea testing
o Product and claim testing
o Communication evaluation
3. Agency & Research Partner Management
- Act as the day-to-day point of contact for external research agencies
- Ensure clarity on:
o Business objectives
o Research design
o Timelines and deliverables
o Quality standards
- Actively challenge agencies on:
o Interpretation and insight depth
o Quality of thinking and recommendations
o Relevance to business decisions
- Drive cost and time efficiency without compromising research quality
4. First-Level Analysis & Insighting
- Conduct first-level analysis of research outputs to identify:
o Key patterns and behaviours
o Consumer motivations and tensions
o Emerging hypotheses and implications
- Build structured storylines and executive summaries
- Highlight implications for:
o Brand strategy
o Communication development
o Innovation and renovation
- Partner Category Insights Leads on insight framing and synthesis to drive clear decision outcomes
5. Category & Business Support
- Work closely with Category Insights Leads to:
o Translate business challenges into effective research approaches
o Support marketing and innovation teams with timely, high-quality inputs
o Prepare materials for decision forums and leadership discussions
- Act as a trusted research and thinking partner within the category pod
6. Quality, Consistency & Knowledge Management
- Ensure consistency in:
o Questionnaires and scales
o Reporting formats and templates
o Insight frameworks
- Maintain proper documentation of studies and learning summaries
- Contribute to the CI knowledge repository to enable cumulative learning
- Continuously improve research processes and standards
INTERFACES
- Head Consumer & Market Intelligence (primary)
- Category Insights Leads (Home Care, Hygiene, Innovation etc.)
- External research agencies and partners (global)
- Marketing and Innovation teams (through Category Leads)
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- Market Intelligence and Analytics teams (as required)
SUCCESS METRICS
- On-time and on-quality delivery of research projects
- Quality and clarity of research outputs
- Feedback from Category Insights Leads and key stakeholders
- Reduction in rework and agency revisions
- Cost and timeline adherence
- Consistency and usability of insights generated across markets
SKILLS & EXPERIENCE:
- 7-10 years of experience in consumer / market research
- Strong hands-on experience managing qualitative and quantitative research projects
- Solid understanding of research methodologies and study design
- Strong analytical and problem-solving skills
- Ability to convert data into clear, actionable insights
- Strong communication and stakeholder management skills
- Experience of working across multiple markets preferred
- Experience with managing direct reports
- Demonstrated ability to influence senior stakeholders and agencies without formal authority
PERSONALITY TRAITS & MINDSET:
- Naturally curious about consumers, behaviour, and culture
- Strong eye for detail with high quality standards
- Structured, organised, and disciplined in execution
- Comfortable juggling multiple projects and stakeholders
- Willing to question assumptions and challenge thinking
- Collaborative and open to feedback
- Adaptable and comfortable working in a changing environment
WHATS IN IT FOR YOU:
- Exposure to multiple categories and markets, building true global experience
- Ownership of high-impact research that shapes brand, communication, and innovation choices
- Close partnership with senior insights and business leaders
- Opportunity to grow from research excellence into deeper insighting and strategic thinking
- Learning across modern research tools, methodologies, and analytics
- Being part of a future-facing Consumer & Market Intelligence organisation, not a traditional research team
Skills
Data ValidationQuality ControlAnalyticsIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
21 Jun 26, 06:09 PM IST
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