Performance Marketing Expert

Experience:23 years

Location:GURGAON

• Plan, execute, and optimize paid campaigns acrossMeta Ads ManagerandGoogle Ads(Search, Display, YouTube).
• Monitor daily performance metrics (CTR, CPC, CPM, ROAS, CPA, Conversion Rate) and optimize budgets for maximum ROI.
• Conductkeyword research,A/B testing, andaudience segmentationto improve campaign efficiency.
• Create compelling ad copies, visuals, and landing page briefs aligned with brand objectives.
• Collaborate with design and content teams for ad creatives and performance reports.
• Analyze and report campaign performance using tools likeGoogle Analytics, Meta Insights, and GA4.
• Stay updated on
  
  industry trends,algorithm updates, andnew ad formatsacross platforms.
• Suggest strategies forfunnel optimizationandretargetingto increase conversions.
• Track competitor activities and benchmark best practices.

• Hands-on experience withMeta Ads Manager,Google Ads, andGoogle Analytics (GA4).
• Strong analytical and problem-solving skills; comfort with data interpretation and reporting.
• Understanding ofe-commerce funnels,pixel tracking, andconversion attribution

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• Proficiency in Excel/Google Sheets for campaign analysis.
• Basic knowledge of SEO and marketing automation tools is an advantage.
• Excellent written and verbal communication skills.
• Creative mindset with an eye for effective ad design and copy.
• Ability to manage multiple campaigns, meet deadlines, and adapt to fast-changing priorities.
  

• Certification inGoogle AdsorMeta Blueprintpreferred.
• Experience withShopify,Amazon Ads, orperformance-based D2C marketingis a plus.
• Prior experience innutrition, wellness, FMCG, orconsumer brandswill be advantageous.