Brand Manager, Programming & Marketing

About Company

Were a Gen-Z focused full-stack entertainment company across social video, OTT video and a UGC led gaming platform reaching viewers via sitcoms, web shows and gaming entertainment. Our social video, and OTT business are market leaders for Gen-Z video consumption in India with over 1B+ monthly views across platforms.

Rusk Studios: Production house curating 200+ episodes annually of (a) scripted fiction drama, romance, comedy (b) unscripted formatted reality for top OTT platforms like Amazon Mini, Jio Cinemas & others. A few of our shows are : School Friends on AMT Ishq Next Door on Jio Cinemas.

Alright: Rusk Medias flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ & Millennial audiences . Couple Goals Roomies Date With Senior Pret Boys The Viral Jodi Modern Parivaar DUDE

Playground: Founded in 2022, Playground (PG) is Category first pop-culture gaming entertainment show garnering 2B+ views ( per season), across 30M+ unique viewers ( 18-24 media dark comprising 65% of that) has successfully completed 3 seasons. The content comprises of Game play streams , reality episodes & short form content distributed across Amazon mini TV & Rusk social handles. Casting includes included biggest influencers/gamers in India as mentors of the team Carry Minati, Triggered Insaan, Mortal & Scout, Techno Gamerz , Elvish Yadav, Fukra Insaan etc. Some of the leading sponsors across the seasons has been Coca Cola, Hero Motocorp , iQOO mobiles , KFC , LG , Boat , PUMA , Too Yum , Asus , First Naukri , MAAC & more. Playground has won multiple industry awards like Emvies, Goa fest Abbys, ET Brand Equity Shard Awards 2023 for association with Coca Cola India & KFC.

Why Work with us

Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, lets talk about growth. You get to be part of a growth journey that has been 6X in the last 5 year and continues the hockey stick as more ambitious minds join us.

If youre someone whos curious, loves to ask questions, loves to take responsibility, and wanting to create your own path towards delivering a powerful change, or if youre just someone whod love to be this person, we are the place for you.

We are seeking professional whos excited about entertainment, sports and content :

• Experience in setting up new brands, including entire positioning and brand-building for startups or new product launches within a large company.
• Proven ability to execute 360 marketing campaigns that drive higher brand reach, brand lift, and consumer revenueideally in D2C online, gaming, or RMG industries.
• 8-12 years of experience in startups or large companies, with hands-on involvement in 0-1 brand launches and campaigns.
• Team management skills with prior experience managing a team of 2-3 marketing managers.
• An educational background from a top-tier MBA program, preferably with a history in execution-oriented roles or prior sales experience (highly desirable).

Roles and Responsibilities

Brand Strategy & Revenue:

• Develop and implement the overall brand strategy for the mother brand, focusing on brand perception across India and global marketing.
• Drive B2B revenue through strategic branding initiatives.

Programming & Calendar Management:

• Plan and oversee the programming calendar for series, live events, and games.
• Create marketing synergies to reduce customer acquisition costs (CAC) for new releases across seasons.

Campaign Management:

• Design and execute 360 marketing campaigns for launches, including series, games, and live events.
• Manage program managers and marketing managers to ensure flawless execution of campaigns.

Benefits

• Unlimited paid leave to help you strike a healthy work-life balance.
• Full health insurance for individuals
• Dedicated wellness leave for female employees to support their personal needs.
• Be part of a rapidly growing company with a proven track record of 6X growth over the last five years, offering immense opportunities for career advancement.