National Sales Manager - EdTech

National Sales Manager - EdTech (10-20 yrs)

Core Responsibilities :
1. Merchant Acquisition & Strategy
- Conduct market research to identify high-potential education merchants (K-12, test prep, higher education, upskilling, etc.) and evaluate partnership opportunities.
- Build and manage a robust pipeline for monthly, quarterly, and annual targets.
- Analyse merchant needs and design suitable BNPL solutions aligned with risk parameters and product capabilities.
2. Team Leadership
- Manage and mentor Business Development Managers within the EdTech vertical.
- Set goals, track progress, and ensure consistent performance across the team.
- Align cross-functional teams (Risk, Product, Ops, Collections) to drive outcomes.
3. Merchant Pitching, Negotiation & Onboarding

- Lead presales conversations and deliver compelling product pitches tailored to merchant requirements.
- Structure commercials, negotiate terms, and finalize contracts in collaboration with legal and compliance stakeholders.
- Oversee rapid go-live processes by coordinating with tech, risk, product, and legal teams.
4. Merchant Enablement & Account Stabilization
- Conduct induction and training sessions for merchant teams; prepare process notes and SOPs as required.
- Handhold merchants during early-stage rollout to drive adoption and operational stability.
- Serve as the primary escalation point for critical merchant issues during initial months.
5. Market Intelligence & Competition Tracking
- Track industry trends in BNPL, FinTech, EdTech, and consumer credit behaviour.
- Analyse competitor strategies and recommend actions to maintain a competitive edge.
- Provide insights to product teams to strengthen the BNPL offering for the education segment.
Required Skills & Competencies:
- Strong communication, coordination, and follow-up skills.
- Proven negotiation and presentation capabilities with CXO-level stakeholders.
- Ability to build meaningful relationships and influence internal and external partners.
- Strong analytical skills for market research, opportunity sizing, and sales planning.
- Ability to manage ambiguity, adapt quickly, and solve complex operational challenges.
Preferred Experience:
- 8+ years of experience in Business Development, Partnerships, or Sales roles.
- Prior experience in FinTech, Payments, Insurance, or Lending (BNPL experience is a strong bonus).
- Experience managing P&L or business verticals is preferred.
- Track record of driving business growth in fast-paced environments.
Other Requirements:
- Willingness to travel for merchant meetings, onboarding, and on-ground support.
- Flexibility to respond and support during weekends when critical.
- Comfort working with senior management and cross-functional stakeholders.