Performance Creative Specialist

Performance Creative Specialist — Video + Graphics Sadhna (sadhna.co)

Full-time

Location: On-site - Noida

About Sadhna

Sadhna is a fast-growing premium pooja products brand — bamboo-less agarbatti, havan cups, dhoop, and more — bringing devotion and purity into lakhs of Indian homes. Our ads reach millions of people every month, and the creatives you make will directly determine how fast we grow.

About the Role

This is NOT a sit quietly and execute briefs designer job.

You will work directly with the founders office and our performance marketing team. We hand you tested ad scripts — you turn them into scroll-stopping reels and statics, fast. You see the ad results (hook rate, ROAS) within days, and you iterate. Your ideas dont sit in a folder; they go live on Meta with real money behind them.

We want someone who is hungry — who comes to us with 5 creative ideas before we even ask, who gets restless when a video takes too long to ship, and who treats Sadhnas growth like their own brands growth.

What Youll Do

● Edit performance ad videos daily: UGC-style reels, voiceover ads, hook variations — from our ready scripts and raw influencer/shoot footage.

● Design graphics: static ads, product creatives, thumbnails, marketplace and social assets.

● Bring your OWN creative ideas every week — new hooks, new formats, new visual styles — and push them into testing.

● Work in fast loops with the performance team: creative goes live → data comes back → you cut the next iteration within a day.

● Make multiple hook variants (first 3 seconds) of every winning video.

● Keep everything native and real — our ads must never look forced, over-produced, or AI-made.

● Manage your own creative pipeline and deliver on committed timelines without follow-ups.

What Were Looking For

● 1–3 years hands-on experience in video editing AND graphic design (portfolio is mandatory — show us ads/reels youve made, not just college projects).

● Video: Premiere Pro / After Effects / CapCut / DaVinci — you should be fast, not just good.

● AI tools : Higgsfield, Claude

● Graphics: Photoshop / Illustrator / Canva / Figma

● You understand short-form content deeply — hooks, pacing, captions, trending formats on Instagram.

● Hindi content sensibility — our audience is Hindi-first, Tier-2/3 India; you should get what connects with them.

● Ownership mindset: you dont wait for instructions, you dont need reminders, and you take ad results personally.

● High energy and genuinely excited to work hard in a fast-scaling D2C brand.

Nice to Have

● Experience making performance creatives for Meta ads (you know what a hook rate is)

● Basic motion graphics / text animation skills

● Familiarity with Indian devotional and pooja culture

Compensation & Growth

● ₹[45,000 - 60,000]/month based on skill + monthly incentives linked to winning creatives

● Direct mentorship from the founders office — youll learn how creatives turn into crores of revenue, not just how to edit

● Fast growth path: as we scale, this role grows into leading the creative team

● Free Sadhna products every month

How to Apply: Email [HIDDEN TEXT] with:

1. Your resume
2. Portfolio link (reels/ads youve edited + graphics youve designed)
3. One line: which Instagram ad or reel youve seen recently that you think is brilliant, and why

Applications without a portfolio will not be considered.