Social Media And Influencer Marketing Manager

Sadhna.co is a fast-growing premium pooja products brand offering bamboo-less agarbatti, havan cups, dhoop, and more. Our mission is to bring devotion, purity, and thoughtful products into lakhs of Indian homes.

As we scale toward becoming one of Indias most loved pooja brands, content and creator-led marketing are at the heart of our next phase of growth.

About the Role

We are looking for a Social Media & Influencer Marketing Lead to own and scale our organic brand presence across Instagram, Facebook, YouTube, and creator partnerships.

This is a high-ownership role combining social media management, content planning, influencer collaborations, and community growth. You will work closely with the Founders Office, Creative Team, and Performance Marketing Team to ensure Sadhna.co consistently creates engaging content and builds meaningful relationships with creators.

If you are equal parts creative, organised, and execution-focused, this role offers the opportunity to build one of Indias most influential devotional brands from the ground up.

What Youll Do

Social Media Management

• Own and manage Sadhna.cos Instagram, Facebook, and YouTube content calendar.
• Plan and coordinate reels, posts, carousels, stories, launches, campaigns, and festive content.
• Work closely with graphic designers, video editors, and content creators to ensure timely content execution.
• Monitor content performance and recommend improvements based on engagement and reach metrics.
• Stay updated with platform trends and identify opportunities for viral and relevant content.
• Manage community engagement by coordinating comments, DMs, and audience interactions.

• Discover and onboard relevant nano and micro influencers (5K–200K followers) across devotional, lifestyle, home, mom, wellness, and spirituality niches.
• Send daily outreach messages and maintain a healthy creator pipeline.
• Negotiate and close barter and paid collaborations.
• Coordinate product dispatches, creator briefs, follow-ups, content collection, and posting schedules.
• Secure content usage rights for advertising and brand marketing.
• Coordinate Instagram Collab Posts, Paid Partnership campaigns, and creator whitelisting opportunities.
• Build long-term relationships with high-performing creators.

What Were Looking For

• 2–5 years of experience in social media marketing, influencer marketing, brand management, or content marketing.
• Strong understanding of Instagram, Facebook, YouTube Shorts, and current content trends.
• Excellent Hindi and English communication skills.
• Experience managing creators, agencies, or influencer collaborations.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Comfortable working in a fast-paced startup environment with high ownership.
• Familiarity with Indian devotional, spiritual, cultural, or lifestyle content is a strong advantage.

Nice to Have

• Experience managing D2C brand social media accounts.
• Experience with influencer discovery tools and creator databases.
• Basic understanding of Meta Ads and content performance metrics.
• Ability to identify winning content hooks and creator formats.

Compensation & Growth

• ₹35,000–₹45,000 per month fixed salary, based on experience.
• Monthly performance incentives linked to revenue targets.
• Fast-track growth opportunity toward Brand Marketing Manager.
• Work directly with the Founders and play a key role in building one of Indias fastest-growing devotional brands.

How to Apply

Interested candidates can send their resume along with:

• Links to social media accounts they have managed.
• Examples of influencer collaborations they have executed.
• A brief note explaining how they would grow Sadhna.cos Instagram organically over the next 90 days.

Freshers with exceptional social media understanding, strong execution skills, and a proven creator network may also be considered.