Sales Manager

Strong experience in exhibitions, events, and sponsorship sales. The role is responsible for driving revenue growth by acquiring new clients, developing sponsorship opportunities, and building long-term partnerships that maximize the commercial success of exhibitions and related events.Key ResponsibilitiesBusiness Development & Sales:

• Identify, target, and secure new exhibitors, sponsors, and partners.
• Develop and implement strategic sales plans to achieve revenue targets.
• Generate leads through market research, networking, industry events, and outreach.
• Pitch exhibition space, sponsorship packages, branding opportunities, and add-on services.
• Prepare customized proposals, presentations, and contracts.

Client Relationship Management:

• Build and maintain strong relationships with key clients, sponsors, and stakeholders.
• Understand client objectives and recommend suitable exhibition and sponsorship solutions.
• Ensure high client satisfaction and retention rates.
• Manage contract negotiations and closing deals.

Market Intelligence & Strategy:

• Monitor industry trends, competitor activity, and market opportunities.

• Provide insights to support event positioning, pricing, and sponsorship packages.
• Collaborate with marketing and production teams to align commercial strategies.

Event & Project Coordination:

• Work closely with event operations teams to ensure sponsor deliverables are fulfilled.
• Attend exhibitions and industry events to represent the company and strengthen networks.
• Support onsite client management when required.

Reporting & Performance:

• Track sales pipeline, forecasts, and KPIs.
• Prepare regular sales reports and performance analyses.
• Meet or exceed monthly, quarterly, and annual targets.

RequirementsEducation & Experience:

• Bachelor’s degree in Business, Marketing, Events Management, or related field.
• 3-7 years of experience in exhibition sales, event sponsorship sales, or related B2B sales role.

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• Proven track record of meeting or exceeding sales targets.

Skills & Competencies:

• Strong negotiation and closing skills.
• Excellent presentation and communication abilities.
• Ability to build relationships with senior decision-makers.
• Strategic thinker with strong commercial awareness.
• Highly organized, self-motivated, and results-oriented.

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