Senior Sales Manager – Exhibitions

Industry: Events & ExhibitionsReporting to: Commercial Director / Show DirectorClient: Leading Global Events & Exhibitions OrganisationI’m supporting a major events & exhibitions company in Dubai as they look to hire a Senior Sales Manager to lead the commercial development of a new flagship show launch in the region.This is a high-impact role for someone who thrives in fast-paced environments, knows the exhibitions world inside-out, and can take a new event from concept to commercial success.key Key Responsibilities:

• Lead the commercial strategy for a major new exhibition launch, driving stand sales, sponsorship revenue, and commercial partnerships.
• Build and manage a strong sales pipeline from scratch – identifying, targeting, and converting key clients and industry partners.
• Secure anchor exhibitors and sponsors, ensuring the event enters the market with strong momentum and credibility.
• Develop and execute robust go-to-market plans to accelerate market entry and establish long-term commercial viability.
• Manage the full sales cycle: outreach, meetings, proposals, negotiations, conversion, and contract closure.
• Collaborate closely with marketing, content, and operations teams to ensure commercial objectives are aligned with event positioning.

• Provide accurate sales forecasting, revenue planning, and weekly performance reporting.
• Represent the show at industry events, meetings, and stakeholder engagements to maximise visibility and strategic partnerships.
• Maintain strong, long-term client relationships through excellent service, follow-up, and account management.

bullseye Experience & Requirements:

• Minimum 3 years of experience in the exhibitions industry – this is essential.
• Proven success selling stand space, sponsorship packages, or commercial partnerships for large-scale exhibitions.
• Strong track record in launching new shows or taking products into new markets (highly advantageous).
• Demonstrated ability to generate pipeline, drive conversions, and exceed commercial targets.
• Experience shaping commercial strategy and contributing to the overall growth of a show.
• Highly proactive, resilient, and commercially driven – comfortable working in a launch environment.
• Strong negotiation, communication, and stakeholder management skills.
• Comfortable working in a fast-growing, high-performance commercial team.

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briefcase Why This Role?

• Opportunity to lead the commercial launch of a flagship new event in a high-growth sector.
• Work with one of the most respected names in global exhibitions.
• High-impact role with clear visibility, growth opportunities, and commercial ownership.

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