Brand Marketing

About Scapia

Scapia! A co-branded credit card thats out there to make travel happen for people. Were a bunch of passionate people who work together, brainstorm, and debate, and dont stop until were proud of our work. Customer delight tops everything else!

Were early in our journey (think scrappy, fast-moving, high-ownership) but ambitious in our vision: to be the brand that transforms how Indians travel.

The Role

You are the engine room of Scapias brand. While you understand the soul of the brand, your superpower is execution. You take a 30,000-foot strategy, understand the biz objective plan and align a campaign plan and break it down into a relentless, high-precision GTM plan.

Sitting at the center of product / business, growth, and creative teams to ensure that when we launch marketing interventions or campaigns, we launch perfectly. Strong ability to lead campaigns end-to-end from insight and idea to channel planning (on-app & off-app), GTM, execution, and impact.

What Youll Do

• Concept & Communication Development : Develop strong marketing ideas, creative territories, and messaging frameworks. Craft clear, compelling consumer communication across touchpoints.Drive differentiated, insight-led campaigns that stand out.
• End-to-End Campaign Ownership :
  
  Own campaigns end-to-end concept ? creative ? channel plan (on-app & off-app) ? GTM ? execution ? measurement. Plan and execute across CRM, digital, social, in-app, lifecycle, and offline channels. Ensure campaigns deliver both brand impact and business outcomes.
• Campaign Command: Lead with a high level of ownership. You are responsible for the Who, What, When, and How of every touchpoint.
• Cross-Team Partnership & Execution : Partner with cross-functional teams (product, growth, category, design & creative team, etc.) to solve marketing needs. Align stakeholders and drive clarity on objectives, messaging, and execution. Ensure high-quality, timely delivery and build scalable ways of working.
• Detailed Execution: Oversee every asset - from a massive film production to a push notification - to ensure it hits the mark on time and on brand.
• Project Management: Manage timelines, dependencies, and external partners with great precision.
• Performance Feedback Loop: Stay close to the data during active campaigns. If something isnt working on day two, youre already working with the team to pivot.

What Were Looking For

Must-haves:

• 8+ years in Brand / Consumer / Integrated Marketing.
• Strong foundation in brand-building and leading campaigns
• Has worked with : E-com, consumer tech, FMCG, consumer durable, lifestyle, Agency background (Account Management or Planning) etc.
• Experience with digital-first or consumer tech brands is a plus.
• Understanding of on-app and off-app channels to lead 360 campaigns.
• Ownership Mentality: You dont wait for a playbook; you build it, plan it, the checklist and hold everyone (including yourself) accountable to it.

Youll thrive here if you:

• Get energized by ambiguity and building from first principles
• Default to how might we instead of that wont work
• Care deeply about craft - the difference between good and great creative and comms matters to you
• Can zoom out to 30,000 feet brand vision and zoom in to pixel-level execution
• Get a rush from seeing a complex campaign go live without a hitch.
• Believe the magic of a brand is in the consistency of its execution.