Community & Retention Marketing Associate

Role: Community & Retention Marketing Associate

Location: Mumbai

Team: Growth / Marketing

Reports To: Growth / Retention Lead

Experience: 1-3 Years

About the Role

We are looking for a Community & Retention Marketing Associate to help drive user engagement, retention, and community-led growth across the brand.

This is a high-ownership execution role for someone who can operate across retention marketing, campaign operations, creator partnerships, landing pages, and community events. The ideal candidate is detail-oriented, proactive, comfortable working cross-functionally, and excited to build systems that improve user retention and engagement.

You will work closely with teams across Growth, Product, Tech, Content, Performance Marketing, and Creator/Community functions to execute initiatives that directly impact DAU, retention revenue, and user engagement.

Key Responsibilities

1) Retention Marketing Operations

You will own the day-to-day execution of retention campaigns across push notifications and email journeys to improve engagement and bring users back into the product.

What youll do:

• Draft, schedule, and publish push notifications on a regular basis
• Draft, schedule, and execute segmented email campaigns
• Coordinate with internal stakeholders and backend/product teams for campaign targeting and segmentation
• Monitor campaign delivery, engagement, and performance metrics
• Support lifecycle and retention marketing initiatives across user journeys
• Identify opportunities to improve messaging, segmentation, and campaign timing
• Maintain campaign calendars and ensure timely execution

You should be comfortable with:

• Writing strong hooks and high-conversion notification/email copy
• Working on tools like MoEngage / CRM platforms
• Reading campaign analytics and turning insights into action
• Running basic A/B tests and optimization experiments

2) Campaign Performance Tracking & Analysis

This role is not just about execution — it also requires a strong focus on learning, optimization, and performance improvement.

What youll do:

• Track and report campaign performance across push and email channels
• Monitor engagement trends such as:
• Open rates
• CTR / CTOR
• DAU movement
• Retention-related performance trends
• Prepare weekly campaign performance summaries
• Build monthly deep-dive analyses on:
• Best-performing campaigns
• Underperforming campaigns
• Segment-level learnings
• Testing insights and recommendations
• Share actionable insights to improve future campaign performance

3) Performance Marketing Operations (Landing Pages & Testing)

You will support the performance marketing function by creating and optimizing landing pages for growth campaigns.

What youll do:

• Build and/or optimize landing pages for campaigns across acquisition and conversion funnels
• Coordinate with performance marketing stakeholders for campaign requirements and assets
• Ensure landing pages are aligned with campaign messaging and conversion goals
• Support A/B testing across:
• Headlines
• CTAs
• Layouts
• Messaging
• Visual hierarchy
• Track test learnings and implement improvements over time

You should be comfortable with:

• Basic landing page creation and optimization
• Working with growth/performance teams
• Thinking from a conversion-first mindset

4) Creator Partnerships Management

You will support the discovery, onboarding, and ongoing management of creators who can add value to the platform and community.

What youll do:

• Identify and help close new creator partnerships aligned with the brand
• Manage end-to-end coordination with active creators and their teams
• Serve as the day-to-day point of contact for creator communication
• Coordinate with internal teams to ensure smooth content planning and delivery
• Track creator timelines, deliverables, approvals, and go-live schedules
• Ensure legal documentation and contracts are completed on time
• Coordinate with internal teams on payments, renewals, and deliverables
• Flag risks, delays, or blockers proactively and drive resolution

You will work across creator categories such as:

• Spiritual / mindfulness-led creators
• Wellness / lifestyle / mental health aligned creators

5) Community & Events Operations

You will play a key role in helping build and execute online and offline community experiences that strengthen user affinity and engagement.

What youll do:

• Support planning and execution of community events and activations
• Coordinate end-to-end event operations, including:
• Planning
• Vendor coordination
• Logistics
• On-ground execution
• Internal coordination
• Post-event wrap-up
• Support marketing and promotion for community-led initiatives
• Ensure event execution is smooth, timely, and aligned with brand standards
• Work closely with internal stakeholders to ensure seamless event delivery

What Were Looking For

Must-Have Skills

• 1–3 years of experience in marketing operations, retention, community, creator management, or growth
• Strong written communication and copywriting skills
• Strong project management and execution ability
• High ownership and attention to detail
• Ability to manage multiple workstreams simultaneously
• Comfortable working cross-functionally with multiple stakeholders
• Strong follow-through and ability to meet deadlines consistently
• Analytical mindset with comfort in reading campaign performance data