Digital Marketing Analyst

• We are looking for a Digital Marketing Analyst to join our Digital Marketing unit. If you are keen on increasing the organic traffic and business of a growing B2B lead to ensure quality standards of all deliverables, and participate in client meetings.
• The role is to be a key member of the Digital Marketing team helping to manage, monitor, and execute our presence on search engines.
• Must have a keen attention to detail and the ability to multitask and analyze data. Having worked in a similar role elsewhere you will be extremely knowledgeable about website optimization, content optimization, and increasing organic presence across the web.

Responsibilities:

• Managing all current & future social media platforms.
• Scheduling social media posts & Engaging followers with regular company updates.
• Creating brand awareness to gain audience attention, responding to the comments on social media on time, and conversion of leads.
• Running paid social media campaigns for advertising & monitoring social media metrics and ROI.
• Coordinating with the Communications manager, Graphic Designer and other team members.
• Staying up to date with the latest social media advertising efforts and goals.
• Hashtags research and compilation.
• Increase RIC (Reach, Impressions, Conversions) as per Communications Team Targets
• 
  Creating & implementing a social media strategy to generate revenue for the organization.
• Complete understanding of content-based optimization and skills to develop a content
• Based platform for greater organic traction
• In-depth knowledge of the best practice technical approach to SEO and experience of
• Delivering technical change within house developers.
• Perform keyword research in coordination with the brands business objectives.
• Making Strategies build for SEO On-Page & Off-page optimization offsite factors across
• All digital channels and suggest changes to drive traffic to the website and improve the website ranking.
• Strong in data-driven approach and conduct weekly SEO reports, and analytics reviews to identify issues and opportunities.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Work closely with clients, technical and content teams to measure results
• Regular reporting and presentation of SEO and project achievements.
• Experience in using Google webmaster, GA, Moz, and other related SEO tools.
• Fully aware of SEO most recent updates.
• Experience in optimizing landing pages and user funnel

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  Experience with A/B and multivariate experiments
• Experience in B2B digital Marketing / lead-generation
• Optimize website including all subdirectories for organic listings including image, social, local/maps and video optimization.
• Evaluating customer research, market conditions and competitor data.
• Tracking conversion rates and making improvements to the website.
• Excellent communication and interpersonal skills

Desired Candidate Profile:

• At least 4 Years of experience in SEO & Paid Social Media (Expert in LinkedIn & Facebook)
• Must have in depth knowledge and experience in SEO/ SEM & Paid Search (PPC)
• In-depth knowledge of Google Ads Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics.
• Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
• Experience with organization with growth in organic search