BRILLON - Area Sales Manager - General Trade

Essential Duties and Responsibilities:.
- Meet S&D targets by effective implementation of area sales & development plans.
- Plan and achieve distribution expansion as per budget plans.
- Stocks and logistics planning for the area.
- Ensure distributor claims are settled in time by proper scrutiny and on-field verification.
- Ensure retention of agreed ROI for the distributors.

- Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.
- Develop distribution strategy in line with changing channel mix.
- Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to the Regional Sales Manager.
- Execute and track distribution expansion by class of towns, type of OLs, and category as per plan and take corrective action, wherever required.
- Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed timelines.
- Plan for new product launches by channel based on a thorough understanding of category and distribution objectives for the products to be launched.
- Execute merchandising strategy by channels / by category and ensure shelf share greater than the market for Tier 1 SKUs.
- Ensure targeted productivity norms for channels and by category are met.
Required Skills / Experience / Competencies:.
- Good experience in handling field Sales Teams, Sales Associates & Merchandisers.
- Good experience in promotional planning, Budgeting & managing trade.