Manager - Business Finance - D2C/eCommerce

Job Title : Business Finance Manager (BFM) - D2C / E-commerce-
Experience Required : 8-12 Years
Qualification : CA
Job Purpose :

We are looking for a dynamic Business Finance Manager to partner with the D2C and E-commerce business teams. The role involves driving financial planning, profitability, commercial decision-making, and business performance for fast-growing digital channels. The ideal candidate will act as a strategic finance partner and support business growth through financial insights, analytics, cost optimization, and working capital management.
This role offers exposure to end-to-end P&L management, marketplace reconciliations, digital business metrics, pricing strategies, and cross-functional stakeholder management.
Key Responsibilities :
- Partner closely with business, operations, and finance teams to analyze financial performance and improve business processes.
- Drive end-to-end financial performance management including P&L ownership, budgeting, forecasting, and variance analysis.
- Evaluate ROI on performance marketing spends, digital campaigns, promotions, and new product launches.
- Prepare annual operating plans, business plans, and monitor achievement against financial and operational KPIs.
- Support commercial structuring, pricing strategy, and discounting decisions across various digital platforms and marketplaces.
- Work with cross-functional teams to drive productivity improvement, cost reduction, inventory optimization, and working capital management.
- Monitor and report key financial metrics and business trends to leadership teams.
- Provide insights and recommendations for revenue enhancement, profitability improvement, and capital allocation.
- Conduct product costing, margin analysis, profitability tracking, and support pricing strategy initiatives.
- Track and improve key digital metrics including :

1. Customer Acquisition Cost (CAC)
2. Lifetime Value (LTV)
3. Return on Ad Spend (ROAS)
4. Contribution Margins
- Ensure accurate marketplace reconciliations and support revenue assurance processes.
- Collaborate with supply chain and operations teams for inventory and contract management.
Desired Skills & Competencies :
- Strong understanding of E-commerce / D2C business models
- Expertise in financial planning & analysis (FP&A)
- Strong analytical and problem-solving skills
- Commercial finance and business partnering experience
- Advanced Excel and financial modeling skills
- Knowledge of digital business metrics and performance marketing analytics
- Excellent stakeholder management and communication skills
- Ability to work in a fast-paced and dynamic environment
Preferred Industry Background :
- FMCG
- Consumer Goods
- Retail
- E-commerce
- D2C Brands
- Digital Commerce
- Key Metrics Exposure
- P&L Management
- Budgeting & Forecasting
- Variance Analysis
- CAC / LTV / ROAS
- Gross Margin & Contribution Margin
- Working Capital
- Inventory Analytics
- Revenue Assurance
Application Details :
Interested candidates are requested to share the following details :
Current CTC :
Expected CTC :
Notice Period :
Current City :
Comfortable with 5- days working (Yes/No) :
Contact : 9819832570 / 9649191888 / 7230006057