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Job Description
Introduction
We are looking for a highly motivated and creative Digital Marketing Executive to join our dynamic marketing team. The ideal candidate should have a passion for online marketing, brand building, and lead generation. You will be responsible for using digital channels and strategies to promote products and services, increase brand awareness, generate leads, and drive customer engagement.
The role demands a blend of creative thinking, analytical skills, and technical expertise to design, implement, and manage digital campaigns that deliver measurable results. You will play a key role in connecting the brand with potential customers while enhancing visibility in an increasingly competitive marketplace.
Key Responsibilities
1. Digital Marketing Campaign Management
Plan, execute, and manage digital marketing campaigns across various platforms, including Google Ads, Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Optimize campaigns for reach, engagement, lead generation, and conversions.
Ensure consistency in branding, messaging, and promotions across all online channels.
Analyze campaign performance and implement data-driven strategies to improve ROI.
2. Search Engine Optimization (SEO)
Conduct keyword research and optimize website content for higher search engine rankings.
Implement on-page and off-page SEO techniques to drive organic traffic.
Monitor SEO performance using tools like Google Search Console, SEMrush, and Ahrefs.
Stay updated with the latest search engine algorithms and industry trends.
3. Social Media Marketing (SMM)
Develop engaging content strategies for Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Plan, schedule, and manage daily social media posts and campaigns.
Build and grow the company’s online community and brand visibility.
Monitor trends and leverage viral content opportunities to maximize audience engagement.
4. Content Creation & Marketing
Collaborate with content writers, designers, and video editors to create high-quality blogs, infographics, reels, and videos.
Ensure all content is SEO-friendly, brand-consistent, and audience-focused.
Curate compelling copies for social media, email campaigns, landing pages, and advertisements.
Repurpose existing content for multiple digital platforms to maximize reach.
5. Email Marketing
Create email campaigns to promote products, offers, and newsletters.
Build and manage subscriber databases and segmented mailing lists.
Monitor open rates, click-through rates, and conversions for campaign optimization.
Design personalized campaigns to improve customer engagement and retention.
6. Paid Advertising (PPC & Display Ads)
Plan and manage Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
Set up targeted Pay-Per-Click (PPC) campaigns to drive quality traffic.
Track ad performance and continuously optimize for higher conversions.
Allocate and manage digital marketing budgets effectively.
7. Website Management & Optimization
Coordinate with web developers to ensure website functionality and performance.
Improve landing page designs and user experience to increase lead conversions.
Track website metrics using Google Analytics and other analytical tools.
Ensure mobile responsiveness and fast-loading website performance.
8. Market Research & Competitor Analysis
Conduct industry research to identify emerging trends and opportunities.
Monitor competitor strategies and implement best practices to stay ahead.
Analyze audience insights and develop data-driven marketing strategies.
Identify target audiences for highly focused digital campaigns.
9. Performance Tracking & Reporting
Track KPIs such as website traffic, CTR, conversion rates, bounce rates, and ROI.
Prepare weekly, monthly, and quarterly reports for management review.
Measure
campaign effectiveness and adjust strategies accordingly.Looking to get Placed? Try our Placement Guarantee Plan
Present insights and recommendations for continuous improvement.
Required Skills & Competencies
1. Technical Skills
Proficiency in Google Ads, Facebook Business Manager, LinkedIn Ads, and Instagram Ads.
Knowledge of SEO tools like SEMrush, Ahrefs, Moz, and Google Search Console.
Hands-on experience with Google Analytics and Google Tag Manager.
Familiarity with WordPress, Shopify, or other CMS platforms.
Understanding of email marketing tools like Mailchimp, Sendinblue, or HubSpot.
2. Creative & Analytical Skills
Strong ability to create compelling content tailored for digital audiences.
Data-driven mindset to evaluate performance metrics and optimize campaigns.
Excellent problem-solving abilities to tackle campaign challenges.
Ability to balance creativity with measurable business outcomes.
3. Communication & Interpersonal Skills
Excellent verbal and written communication skills.
Strong collaboration with cross-functional teams including designers, developers, and content creators.
Ability to explain complex marketing strategies in simple terms.
More information about this Digital Marketing Executive Job
Please go through the below FAQs to get all answers related to the given Digital Marketing Executive job
- What are the job requirements to apply for this Digital Marketing Executive job position?
- Ans: A candidate must have a minimum of 2 to 3 year experience as an Digital Marketing Executive
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: BA, BBA/BBM, BSc, Vocational Training
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Digital Marketing Executive is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Digital Marketing Executive position?
- Ans: There are immediate 1 job openings for Digital Marketing Executive in our Organisation.
Skills
AdvertisingBrandingDigital MarketingCampaign PerformanceContent CreationEmail MarketingFacebook AdsGoogle AdsGoogle Tag ManagerHubspotKeyword ResearchLanding PageLinkedin AdsMarketing CampaignsMediaOnline MarketingOptimizationPaid AdvertisingMarketingSocial Media MarketingSeoIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
engaged in Manufacturing and Exporting Sugar Cane Juice Machines, Coconut Water Pushcarts, Food processing machines, Food Carts, etc. We are the Leading manufacturers and exporters of Sugar cane juice machines.
We have been Manufacturing and Exporting quality range of Sugar Cane Juice Machines, Coconut Water Pushcart, Food Carts, etc. to our clients worldwide. Our products have features like dimensional accuracy, corrosion free, tear resistant and reliable in nature. Many of our products are CE certified. Our products are manufactured using the best quality raw materials, which are procured from reliable vendors. Our products are in compliance with industry norms and are approved for all testing parameters. Furthermore, we process our range in a well-equipped own manufacturing unit, which is looked after by a team of experienced engineers, technicians, designers and quality control.
Important dates & deadlines?
Application Deadline
03 Nov 25, 03:08 PM IST
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