Product Manager - Martech Platform

Role & responsibilities

• Define and manage the product vision and roadmap for MarTech platforms & pre-login web portals.
• Prioritise features based on business impact, user needs, and data insights.
• Act as Product Owner for campaign management tools (Netcore or similar).
• Build and optimise automated, scalable customer journeys.
• Enhance segmentation, scoring, orchestration, and personalisation capabilities.
• Own UX, SEO, performance, and conversion improvement for pre-login website/portal.
• Manage and optimise lead scoring, enrichment, and routing workflows.
  
• Ensure correct tracking, tagging, attribution, and analytics instrumentation (GA4, GTM).
• Drive sprint planning, backlog grooming, UAT, and releases using Jira/Confluence.
• Conduct competitive benchmarking and lead vendor evaluations, RFPs, and negotiations.
• Collaborate with Marketing, Sales, Data, Engineering, Compliance, and Design teams.

Preferred candidate profile

• 5-8 years of Product Management experience (MarTech, Digital Platforms, or CMT).
• Hands-on experience with Netcore or similar campaign management tools.

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• Experience managing websites/portals with focus on UX, SEO, and conversion optimisation.
• Strong technical understanding of APIs, integrations, data flows, and event tagging.
• Proficiency in Jira & Confluence; ability to create management-level product decks.
• Analytical problem-solving skills and strong cross-functional abilities.
• Preferred: experience with Power BI, Looker, Data Studio, or Tableau.
• Stock Broking, Securities, Wealth Management, or Capital Markets.
• Understanding of investor behaviour, regulatory norms, KYC journeys, and acquisition funnels.

Relevant candidates please share resume on lakshmi.veliath@sharekhan.com with subject - Product Manager - Martech Platform.