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Job Description
Key Responsibilities
- Tool Scouting & Vetting - track weekly launches in Gen-AI adtech (creative Gen, copy AI, auto-bidding co-pilots, analytics copilots). Run fast demos, score ROI, recommend go/no-go.
- Pilot & Playbook Creation - integrate shortlisted tools with Meta, Google, programmatic stack. Document prompts, templates, and brand-safety guardrails.
- Audience & Insight Acceleration - use AI for faster audience discovery (look-alikes, intent clusters) and explainability dashboards (LTV, RTO risk).
- Evangelise & Train - upskill media buyers and account managers on AI prompt engineering, A/B frameworks, compliance.
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- Hands-on with Gen-AI martech (e.g., Midjourney/DALL-E ads, Jasper, Pencil, AdCreative.ai, Smartly AI, Meta Advantage+ automation, Google PMax asset Gen).
- Comfort reading docs & APIs: able to brief developers or vendors clearly (but not expected to code).
- Proven record of launching pilots that moved ROAS, CTR, CPM or workflow hours.
- Strong prompt-crafting, data-storytelling, and change-management chops.
Skills
Performance MarketingGrowth MarketingMarketingAdvertisingMarketing AutomationMediaMarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
25 Dec 25, 02:31 PM IST
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