Shiprocket - Senior Director - Marketing

About the opportunity:
Shiprocket's Pre-Order Suite, comprising Checkout, Engage, and Ads, is one of the fastest-growing parts of our business, serving thousands of D2C and e-commerce brands across India. The product is strong, the numbers are growing, and the category is real. What we're building now is the brand layer to match.
We're looking for a marketing leader who can take a product with solid fundamentals and make it impossible to ignore, in the feeds of D2C founders, in the conversations at e-commerce conferences, and in the consideration sets of every brand evaluating their pre-order stack.
This role is equal parts brand builder, category strategist, and practitioner. You'll build the narrative that makes Shiprocket the default answer when someone asks: "What does your checkout run on?"
What you'll own:
1. Brand & Positioning: Define and own a distinct brand identity for the Pre-Order Suite. Build positioning that resonates with D2C founders, growth marketers, and e-commerce operators. Develop category-level narratives that establish thought leadership in checkout, engagement, and advertising
2. Product & Feature GTM: Own the end-to-end GTM for every new product launch and feature release across the Pre-Order Suite, from positioning and messaging to channel execution and post-launch measurement. Starting with owning the GTM for the self-serve, agentic onboarding loop.

- Deep capability to translate complex autonomous architectures (e.g., automated risk routing, dynamic checkout optimization, agentic ad bidding) into crystal-clear risk-mitigation and revenue frameworks. Translate product releases into market moments: every launch should generate awareness, conversation, and pipeline. Design launch architecture across all relevant channels: organic social, paid, email, content, events, and creator partnerships, with a clear narrative thread running through all of them.

- Brief and coordinate with the central PR function on media angles, spokesperson prep, and story timing; you own the launch strategy, PR executes the media component. Work closely with Product and Business leads during the pre-launch phase. Build and maintain a GTM calendar that gives the team enough runway to execute well, and enough flexibility to move fast when the product demands it.

- Define success metrics for each launch upfront: awareness lift, trial activations, press coverage, social share of voice, and own the post-mortem. Being a technical Product Marketing Leader / PLG Architect will be a strong good to have
3. Editorial & Content: Own the editorial charter personally (end-to-end): calendar, formats, voice, and a meaningful share of the output. Build a content engine around the ICP: founder stories, product insights, D2C trends, platform intelligence.

- This needs to earn attention. SEO strategy and infrastructure is supported centrally; your job is editorial judgement and consistent production. CLM and lifecycle comms are also supported centrally, you define the narrative, the central team handles the plumbing. Establish thought leadership for the Pre order suite using data and ahead of the curve AI and tech expertise
4. Social Media & YouTube: Own the organic social presence across LinkedIn, Instagram, and YouTube. Drive YouTube and Instagram as a brand and education channel: product explainers, D2C playbooks and category commentary. You are the voice and the editor, not just the approver
5. Ecosystem: Identify and build relationships with D2C influencers, e-commerce educators, and founder-community voices. Design creator partnerships that drive credibility with the right audience. Manage ambassador and advocate programs with D2C brands already on the platform
- Some experience and thoughts around Offline Community Building is a big brownie point
6. Performance Marketing Interface: Work closely with the Performance Marketing team to align paid and organic brand strategy. Ensure brand positioning is consistently expressed across paid channels: Meta, Google, and emerging platforms
7. Marketing Strategy & Planning: Own the annual and quarterly marketing roadmap for the Pre-Order Suite. Track share of voice, brand awareness metrics, and perception indicators build the measurement framework, not just report on it. Represent the marketing function in product and business reviews; be the voice of the market internally
Who you are:
a. 7-10 years in marketing, with at least 3-4 years in a leadership role at a B2B SaaS, fintech, or e-commerce infrastructure company
b. You've built brand equity for a product that needed to earn trust with operators and founders
c. Deep fluency in social-first brand building: you understand how LinkedIn, Instagram, and YouTube actually work as brand channels
d. You've run or closely managed influencer and creator programs with measurable outcomes
e. Strong narrative instinct where you can take a complex product and reduce it to a story that a D2C founder remembers
f. You're still a practitioner. You write, you post, and you have a personal point of view on brand and category
g. Comfortable owning a P&L, and operating with startup-level autonomy
h. Bonus: prior experience in checkout, payments, marketing automation, or D2C growth tools
What success looks like in year one:
- Shiprocket Checkout, Engage, and Ads are recognisable names in D2C founder conversations, unprompted
- A content and social engine is running consistently, with measurable growth in organic reach and engagement with the ICP
- At least 23 brand campaigns have shipped that generated earned media and community response
- The brand perception has been established with authority
- The team is in place and the editorial voice is established
Why this role:
You'll be the first dedicated marketing leader for a product suite that already has product-market fit. There's no brand to maintain, there's one to build. You'll have direct access to leadership, SEO and CLM infrastructure centrally supported, a clear business mandate, and the freedom to build the team and the playbook from scratch.
The only thing missing is you.