Key Responsibilities Monitor brand mentions across social media platforms, review websites, forums, and search engines.
Track customer feedback, reviews, ratings, and online discussions.
Respond to customer reviews (positive and negative) in a timely and professional manner.
Develop and implement strategies to improve brand sentiment and online ratings.
Coordinate with internal teams (Digital Marketing, Customer Support, Sales) to resolve escalations.
Prepare weekly and monthly reputation analysis reports.
Conduct sentiment analysis and competitor benchmarking.
Handle crisis management situations with structured communication plans.
Work on review generation strategies to improve brand credibility.
Optimize brand presence across review platforms such as Google, Clutch, Glassdoor, etc.
Key Skills & Competencies Strong written and verbal communication skills.
Excellent command over English.
Knowledge of social media platforms and online review ecosystems.
Familiarity with SEO fundamentals and brand visibility strategies.
Experience with ORM tools (e.g., Google Alerts, Brand24, Mention, etc.).
Strong analytical and problem-solving skills.
Ability to handle sensitive situations with diplomacy and professionalism.
Understanding of customer psychology and digital engagement behavior.
Technical Requirements Basic understanding of:
Social media management tools
Google Business Profile
SEO and keyword tracking
Analytics tools (Google Analytics preferred)
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Proficiency in MS Excel / Google Sheets for reporting.
Performance Metrics (OKR Driven) Improvement in average brand rating.
Reduction in unresolved negative feedback.
Response time to reviews and mentions.
Growth in positive brand mentions.
Sentiment score improvement.
Educational Qualification Bachelor s degree in Marketing, Communications, Business, or related field.
Certifications in Digital Marketing are an added advantage.